Kathryn KorfontaSenior Strategist
Kathryn Korfonta is a marketing strategist with a passion for making the world a better place. Kathryn has more than 15 years of experience working in marketing, publishing, and nonprofit consulting and brings with her a love of strategy, capacity building, and partnership development. Kathryn has led initiatives to launch and optimize marketing programs in emerging and traditional media both nationally and internationally, including influencer marketing, podcast advertising, television advertising, content marketing, partner marketing, out-of-home advertising, and direct mail marketing.
Prior to working in marketing and nonprofit consulting, Kathryn’s first career was in book publishing, where she worked as managing editor of a literary journal, assistant to a literary agent, and book acquisition editor. She has a love for all things media, and is particularly interested in media psychology and thinking about why and how new media evolves, and how to use it to support the greater good.