Liza DubeSenior Strategist
With nearly 20 years of marketing communications and public relations leadership experience across the political, nonprofit, energy, and consumer packaged goods industries, Liza has developed a reputation for building successful integrated marketing, communications, and organizational strategies for mission-driven businesses and nonprofits. A reputation possibly rivaled only by the volume of her laugh.
Liza is passionate about helping organizations increase brand and mission authenticity by matching action to words. Using internal, external, and stakeholder insights, alongside a real-world understanding of available resources, she designs strategy, messaging, branding, implementation, web presence, and campaigns that connect an organization’s mission and values to the people they want to reach most.
An energetic thought partner, Liza feeds off the passion of people working for good to help them push the boundaries of what’s possible creatively whilekeeping a focus on your return on investment. A writer at heart, she prides herself on taking complex ideas and distilling them into action, and respects the power of the headline as much as the personal note.
Liza brings her whole, ebullient person to everything she tackles and loves leading talented people, which makes working together really fun. She’s also reliable for excellent binge-watching recommendations, custom playlists, and extremely candid parenting advice - all of which she cultivates at her home in Western Massachusetts with her two boys, two dogs, and two cats.