Digital marketing + fundraising from good to greater.


We’ve pressed years of experience with our fantastic clients into service.

Whether you need help growing your reach, engaging with new audiences, creating a new website, or hitting organizational fundraising goals — or the implementation support to make it all happen — we go above and beyond to create a customized strategy that gets results.

Take a look at what we offer, then get in touch to kick off a collaboration.

Fundraising for Good

Greater Good Strategy is known for creating online giving campaigns that get results, designing end-of-year donor campaigns that are shockingly less stressful than last year’s, and putting systems in place to ensure your development board presentation is met with praise. P.S. We love sustaining gift campaigns more than Biden loves aviators.

Fundraising Strategy Sprint

Not sure about who you should be reaching and how? Is a membership model right for your organization? Using our signature Greater Good Strategy Sprint methodology, we’ll build out a detailed strategy to help you grow your list, reach new donors, and bring in more money online — so you can keep your focus on repairing the world.

Digital Fundraising Campaigns

Have a new fundraising initiative on the horizon, but need help strategizing the roll out? We’ll manage your digital campaign from start to finish, helping you bring your campaign’s vision to life, integrate your digital communications to engage key audiences, and raise money to help you on your mission.

Visionary Documents

From annual reports to cases for giving, pitch decks to a full suite of collateral — how you tell your story is critical to your organization’s success. Our team of strategists, writers, and designers will help you zoom in on what’s important and turn it into something both beautiful and impactful.

Good to Greater Digital Marketing

If you’re unsure how to reach more people and move them to action, let's build a strategy to take your digital marketing from good to greater.

Digital Marketing Strategy Sprint

Whether you need to build a new brand from the ground up or add new energy to a program that’s a little tired, we’re ready to build you a creative and effective digital marketing strategy. We’ll assess what’s working and what needs to be adjusted, think through which audiences to target and the messages that will resonate most with each, and create a customized plan to help you meet your goals. If you don’t need us to stick around for the implementation phase, we’ll package it up and turn it over to your team (complete with guidelines on how to measure success and training on the best practices for each tactic).

Hands-On Implementation

We have a brilliant team of seasoned digital marketing professionals ready to turn your big-picture strategies into engaging and effective email, web, and social media content. We’ll spend the time interacting with your followers and producing new content so you can keep focusing on your mission.

Digital Marketing Campaigns

Have a specific project or initiative on the horizon, but need help strategizing the roll out? From a voter engagement campaign to a big anniversary, our team of strategists, writers, and designers will manage your digital campaign from start to finish, promoting, converting, and increasing engagement across channels.

Strategic Branding

According to the B2B Marketing Leaders Report, 77% of marketing leaders say branding is critical to growth, and organizations see a 33% increase in average revenue when their brand is presented consistently. Team GGS is here to help you launch a new brand or amp up your existing brand.

Logo + Brand Creation

From structure, to usability, to typography, and color, the look and feel of your brand is all about how your audience experiences it and how it makes them feel. We’ll go through a discovery phase to learn about who you are and who you’re reaching, then build you a memorable and trusted visual identity to be used across collateral and communications. We can then take it a step further and build out brand messaging and guidelines to strengthen your brand and mission.

Logo + Brand Refresh

Your organization is doing bold, new things. But you (strongly) suspect your brand identity needs some polishing. Whether you’re considering a name change, working through a strategic shift, or need to turn multiple dissociated sub-brands into one polished brand identity — lean on Greater Good Strategy for a fresh, creative vision.

Brand Templates

Stand out from the rest of the crowd and level up your digital marketing game with custom Canva design templates tailored to fit your brand. From social media and email, to presentations and business cards, our design team has got you covered.

Web Development

Research from WebFX reveals that 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design alone. Investing in a well designed, optimized, and user-friendly site ensures the best experience and inspires your audience to take action.

Website Creation

Your website is a cornerstone of your brand experience. Not only does your web design need to be future-forward, it needs to evolve alongside your brand and your users. Our web designers, developers, and content strategists will skillfully craft and design a custom accessible website that will communicate your story and inspire action. Then, we’ll help you create a launch strategy to make your investment gets results.

Website Refresh

Say it’s been a few years since you rolled out your website. If it’s failing to convert visitors into supporters, lacks the features your organization needs to be successful, doesn’t have strong SEO, or is starting to get complaints from your team and users… it’s time for a fresh, user-friendly take on your most important piece of digital real estate — and we’re here to help.

10 Tips for a Successful End-of-Year Fundraising Campaign

Download now to start creating your own successful EOY campaign!