Digital marketing + fundraising from good to greater.

End of Year Express

End of Year Express

End of Year Express

What percentage of your annual contributed revenue comes in at the end of the calendar year? Could it be more? Research shows that nearly one-third of all annual giving occurs in December. You want to make sure you’re prepared to get in on the action–and Greater Good Strategy is here to help!

Are you…

  • Wondering about messaging at a time when there is so much competition (and critical need) for philanthropic dollars?
  • Worried about #GivingTuesday?
  • Overwhelmed with fundraising preparation for the last week of the year (and the first few days of 2021)?
  • Unsure how tax laws, deliverability scores, and email segmentation fit into all of this?

We know end-of-year fundraising can feel overwhelming and stressful. Especially if you’re caught up adjusting your programming and strategy in the midst of the global pandemic, an important racial justice reckoning, and an election season with dire consequences.

Our End of Year Express package will help you plan for the unexpected, pivot when necessary, and make the most of this crucial fundraising season.

GGS will:

  • Provide strategy, implementation, and project management to keep your engagement focused and moving on time
  • Create a plan to operationalize your organization’s goals and align all of your stakeholders, perfect for sharing with your board and other team members to gain buy-in
  • Craft a cohesive campaign with a narrative through-line and structure
  • Implement an editorial calendar to keep it all organized
  • Draft and finalize emails–including graphics and segmentation recommendations–and social media posts to round out your campaign

Send us a note and we’ll find some time for a short call to discuss further!

End of Year Express