Liz O'Meara-GoldbergSenior Strategist
Liz O’Meara-Goldberg is a strategic and thoughtful consultant with over 15 years of experience in marketing and communications strategy, planning, and implementation. Her specialties are audience-focused messaging, content marketing, brand engagement, media strategy, and revenue development.
Liz works with organizations to use marketing and communications tools to grow their audience, revenue, and impact. She has recently completed projects focused on value proposition and messaging, earned revenue/sales growth, and event strategy. Liz originated the marketing and business development role at a young and rapidly growing fundraising services firm serving the nonprofit sector. There she implemented a client engagement (acquisition and retention) strategy, which resulted in over 175% growth in client volume and revenue in the first two years.
Liz has worked extensively in the nonprofit arts space—at theatres and arts organizations large and small—including Studio Theatre, Synetic Theatre, Fine Arts Work Center, and Greater Boston Stage Company. She has created and led sales campaigns and promotions, audience development initiatives, earned media strategy, and content development. Liz began her career at The George Washington University (GW) on the Marketing and Creative Services team.
She holds a BA in American Studies and Theatre from GW and an MS in Arts Administration from Boston University. She loves Hamilton: An American Musical, her ridiculously overgrown collection of sunglasses, and runs (jogs, let’s be honest) through the nation’s capital.