Digital marketing + fundraising from good to greater.

Resources

Webinars

In Conversation: All Things Events

Are virtual events last year’s news? Are hybrid events here to stay? How do we host events that actually bring in donor dollars? We’re so excited to welcome Christina Taylor of TaylorMade Experience to help us think through all things events in our next In Conversation at 1pm ET on November 9th.

Register: In Conversation: All Things Events

In Conversation: Big Picture Planning for Nonprofits

In our In Conversation event on October 14 at 1pm ET, Jennifer Drake — the founder + owner of Drake Strategy Partners — chats with Greater Good Strategy’s Emily Goodstein about organizational development for nonprofits, how to take on long-term goals, and the role of nonprofits in social change.

Watch: In Conversation: Big Picture Planning for Nonprofits

In Conversation: Nonprofit Tech – Demystified

Summer is coming to a close, school is in session, and our In Conversation series is BACK! Greater Good Strategy’s Emily Goodstein chats with Maureen Wallbeoff of Meet Maureen on September 30th at 1pm ET — discussing common tech constraints for nonprofits.

Watch: In Conversation: Nonprofit Tech – Demystified

In Conversation: The Future of AI Marketing

We’re back with Emily Goodstein of Greater Good Strategy In Conversation with the President of Arjuna Solutions, Michael Gorriarán, and their CTO Rachel (Bender) Michele, to explore Artificial Intelligence and what it has to do with marketing your nonprofit.

Watch: In Conversation: The Future of AI Marketing

In Conversation: 2021 Digital Marketing Trends

Whether you’re heading back into the office or buying theatre tickets for the first time in way too long, there are so many questions that come along with the return to IRL daily activities and events.

Watch: 2021 Digital Marketing Trends Webinar

2021 Planning & Priorities Virtual Workshop

New year, new goals, new plans. As you think about 2021 and your work ahead – new programs, new products, or expanding your reach – do you know where to start in creating a strategy to achieve your goals? We want to help!

Watch: 2021 Planning & Priorities Virtual Workshop

Planning Your 2020 End of Year Digital Fundraising

2020…What a year. In some ways, it feels like a blur and in some ways, it’s felt like a decade. But here we are, closing in on the last few months and thinking about (and hopefully, by now, planning) end-of-year fundraising campaigns. How is this year different? Well, let’s count the thousands of ways. We’ve been working with clients on our End Of Year Express service, and we want to share what we’ve learned and what we’re thinking about.

Watch: Planning Your 2020 End of Year Digital Fundraising

Virtual Fundraising Events from Good to Greater

If you're hosting an online fundraising event for the first time or transitioning your annual fundraising gala to Zoom, this is the webinar for you. Join virtual events experts LaTanya Lane, Liz O'Meara-Goldberg and Vered Asta for a Greater Good webinar full of best practices, tips for success and suggestions to ensure your next virtual fundraising event is a hit. We will cover platform selection, event registration, run of show, staffing and more.

Watch: Virtual Fundraising Events from Good to Greater

Taking Your Event from IRL to URL — Beyond the Tech

Our in-person events have all moved online for the indefinite future, and it’s quickly becoming a crowded space. How can you attract attendees and avoid the dreaded Zoom fatigue? In this webinar, we’ll walk you through the most important dimensions of taking your event from in real life (IRL) to online (URL), including: what to do ahead of time to ensure a seamless experience, how to incorporate hospitality and programmatic elements to keep your audience engaged, and what to do once your event ends to make the most of the virtual time together.

Watch: Taking Your Event from IRL to URL — Beyond the Tech

Socially Engaged While Physically Distant

What's the best tone to use on Facebook during a pandemic? Which images are appropriate for Instagram as we navigate Coronavirus? Should my organization stop tweeting right now? Join us to get answers to these questions (and many others) during our next free webinar focused on social media best practices for nonprofits.

Watch: Socially Engaged While Physically Distant

Spring 2020 Online Fundraising Update

Online fundraising is more important now than ever before. Join the Greater Good Strategy team for a conversation about #GivingTuesdayNow, how to adapt your strategy given the Covid-19 crisis, and what the CARES Act has to do with your approach to online giving. If you've been looking for a way to jumpstart your digital fundraising program this webinar is for you.

Watch: Spring 2020 Online Fundraising Update

Zoom 101

GGS has been virtual since the day we were born — and we live and breathe on Zoom. Tune in for this webinar (hosted on Zoom, obv) to learn a few, simple best practices to ensure your new work from home life goes as smoothly as possible…

Watch: Zoom 101

How to Adapt your Fundraising Strategy

Maybe you've been prepping for a large gala, online sustainer campaign, or even the launch of a new text-to-give program, and now you need to rethink those plans. We'll walk you through the considerations and talk tone, timing, strategy and so much more when it comes to an online fundraising pivot during a global health crisis.

Watch: How to Adapt your Fundraising Strategy

Managing a Virtual Team

We're pulling back the curtain to show you how we manage our 35-person team 100% virtually. Tune in for tips and tricks, as well as a bunch of specific recommendations and resources, about how we keep in touch, keep clients happy and keep plugging away, even while our team is spread across the world.

Watch: Managing a Virtual Team

Toolkits

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