Digital marketing + fundraising from good to greater.
We help organizations and good for the world companies thrive online. We believe in the power of technology and people, we root for the underdog… and we never shy away from a Prince dance party.
We’re Greater Good Strategy.
Name an online marketing challenge. We have a solution.
I already have an online marketing plan. I just need the people power to implement it.
Good to Greatest Implementation
If you have an online marketing strategy and are looking for "hands on keyboard" support to implement it... we have a swell team of seasoned digital marketing professionals ready to turn your big picture strategies into engaging content.
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What Clients Are Saying
Launching a brand new theatre company is no small feat, but Greater Good Strategy has helped us turn our vision of Prologue Theatre into reality. Over our first six months with GGS, Mary Grace and Liz helped us triple our email list size, reach new audiences through targeted digital marketing, and hone our brand and key messaging… and helped us see an increase of over 50% in tickets sold. I’ve come to rely on not only their industry knowledge, organization, and smarts, but also their positive attitudes and creativity.
Christie Johnson, Prologue Theatre
Emily and Mary from GGS are BRILLIANT digital strategists and we’re thrilled to be working with them to build out our national plan for digital advocacy and fundraising.
Kelly Boehms, Individual Giving Coordinator, Faith in Action
Emily and Shannon, Greater Good Strategy gave our multi-generational team of financial advisors the greatest gift – they listened, they got us, they saw us, they were present. Their high energy and passion to see us succeed, helped us polish our brand; define who we are and what we do. They created an elegant, simple, straightforward, step-by-step marketing strategy that we can implement. It was the most productive and fun collaboration of our careers. Our team, our brand, our clients are better for their guidance, expertise and insight.
Sheila Shaffer, Financial Advisor at Janney Montgomery Scott LLC
When we launched our first fundraising campaign, we knew we needed more than just a string of well written emails. Emily and Liz of Greater Good Strategy hit the ground running, and helped us make the right changes to our website, email, and social media channels to optimize for fundraising - and fast! They whipped up an ambitious, strategic, and fast-paced end-of-year giving campaign (our first ever) and we raised over $31,000 in just a couple of weeks. They helped us engage new and existing donors, and brought the Greater Good high bar for excellence to every interaction.
Julia Pimsleur, Million Dollar Women
Emily really is terrific. Her expert guidance is delivered in such a warm, friendly and understandable way. My client, Prince George’s Child Resource Center, needed a boost when it came to social media, online marketing and email fundraising. Emily helped the staff at PGCRC build a multichannel strategy, taking advantage of easy opportunities to grow their email list and engage their community on social media. She helped us create a content calendar, then trained the team on how to use it for ongoing planning purposes. We’re reaching more parents and helping more families because of Emily’s help.
Mary Beth Salomone Testa, MBST Solutions
Our startup, OneTable, and our team are smarter, happier and more effective thanks to Emily’s consultation.
Aliza Kline, OneTable
Emily flawlessly spear-headed the most successful engagement and fundraising campaign to date for Sefaria. We engaged more than 16,000 people and raised more than $50,000 — a 200% increase from the same campaign the prior year. Thanks to these increases, we can expect even more growth moving forward.
Annie Lumerman, Sefaria
Emily and her team were just what we needed to engage younger customers. Their knowledge of digital marketing and influencer engagement helped us grow our social media following and overall digital presence with the millennial market.
Michael Sands, Calvert Woodley
Emily is able to tell our customers’ stories in print with a watchful eye towards all of these critical ingredients and always delivers exactly what we need. Emily is an absolute joy to work with and our customers and team love her.
Lori Freeman, Salesforce Foundation
Emily is not your parents’ collaborator. She challenges your sense of limitations and nudges you out of your comfort zone. Working with her feels less like a consultation and more like a conspiracy- unconventional, productive, expansive and fun.
Dr. Dan Griffin
Emily’s insight in the marketplace is already quite valuable, but her impact – empowering folks to ride that positive energy to their best selves – is INvaluable. I can’t tell you how powerful it is to be on the receiving end of that support.
Kathy Crutcher, Shout Mouse Press
Emily is one the best things that has ever happened to EverWonder. She has helped us grow our business by almost 50% in under six months with about one meeting a month. The best part? She’s one of the warmest, funniest, kindest people we have ever met.
Moley Evans, EverWonder Camps
Emily is the kind of expansive marketing strategist who helps you understand what you’re trying to accomplish in wholly new ways. Her knowledge of the nonprofit sector and socially-conscious business, her deeply creative approach to strategy and problem-solving, and her incredible passion and care for her clients make her the kind of consultant you bring on for a project and keep for the long haul.
Misty McLaughlin, Jackson River
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