Inspiring a Community to Give Back

The Nation speaks truth to power to build a more just society through independent journalism.


The Nation needed a confident digital fundraising campaign at a critical moment in a shifting political landscape.


We started at the beginning: with their readers. Determining who they were and why they loved The Nation, we built a campaign that laser-focused on The Nation's unique value add to the digital landscape.

Their goals were met, including:

impressions through Facebook retargeting ads
"We needed to punch up our online giving approach, so we called Greater Good Strategy. Together, The Nation and GGS collaborated on some powerful designs and impactful copy to inspire our list to give... and they did. Our to-do lists are shorter and our donor lists are longer thanks to the support we've received from GGS."
Sarah Burke, The Nation