Ending Sex Trafficking

Polaris is leading a data-driven social justice movement to fight sex and labor trafficking at the massive scale of the problem.


Polaris Project needed a robust ad campaign to increase their newsletter subscriptions.


With such a serious subject matter, we doubled down on research about the audience Polaris needed to reach and developed appropriate, custom engagement and advertising strategies for each.


increase in subscriptions
decrease in cost per conversion
"The team at Greater Good Strategy has helped us create and implement an online fundraising strategy including email production, copywriting, as well as social media and search advertising. We love working with GGS not only because of the results they help us achieve, but because they're a pleasure to work with, too."
Patrick McIntyre, Polaris