![](https://cdn.prod.website-files.com/630f852d48eb73a547535f87/632cadaf70d8c276f5f01330_polaris.png)
Goal
Polaris Project needed a robust ad campaign to increase their newsletter subscriptions.
Strategy
With such a serious subject matter, we doubled down on research about the audience Polaris needed to reach and developed appropriate, custom engagement and advertising strategies for each.
Result
821%
increase in subscriptions
90%
decrease in cost per conversion