Digital marketing + fundraising from good to greater.

About

Our team of 50+ expert consultants specialize in research, fundraising strategy, content creation, project management, graphic design, digital analysis and more. We wear our politics on our sleeves, and we’re personally invested in the success of our clients. Oh, and we never shy away from a Prince dance party.

Aimee Martinez

Aimee Martinez

Senior Strategist

Aimee Martinez is a digital strategist with over a decade of experience. She loves to craft winning digital strategies on issues ranging from gun violence prevention, democracy protection, and reproductive justice. Working with various progressive organizations, she has launched and managed effective digital programs, supported organizations in expanding and retaining their membership, and developed content strategies across channels including mobile, email, and social media.

Aimee has a BA in Political Science from Macaulay Honors College at Baruch College and a Masters in Human Rights with a focus on Reproductive Justice from Columbia University Graduate School of Arts and Sciences.

Albert Ting

Albert Ting

Social Media Strategist

Albert Ting is a social media strategist and event photographer based in Washington, DC. He has more than a decade of experience advocating for American businesses at a local, national, and international level. He worked as an international trade specialist at the U.S. Department of Commerce with a focus on healthcare, information technology, and energy issues. He went on to work as a manager of strategic initiatives at General Electric and a senior policy advisor at the Coalition of Services Industries, a trade association committed to advancing the interests of the U.S. services industry. Motivated by his passion for social media and creating creative content for local companies, he went out on his own as a freelancer in social media and photography. He is the curator of the FOMOFeed DC, an Instagram account highlighting the best activities and events to see in DC, a community manager for IGDC (DC’s largest Instagram meet-up community), and a member of The Collective of The Washington Post BrandStudio. He has worked as a social media consultant and in-house photographer for Michelin-starred restaurant Bresca, Kaz Sushi Bistro, Daikaya Group (Bantam King, Daikaya, Haikan, Hatoba, Tonari), and Sauf Haus Bier Hall & Bier Garten. When he’s not creating content or strategizing, Albert loves to organize community events like creative panels, photography workshops, art fairs, and food & wine demonstrations. He also loves traveling and attending arts-related events. He has a JD/MA in International Affairs from American University.

Alexis Nuñez

Alexis Nuñez

Content Strategist

Alexis is a bright content specialist with strong experience working on digital marketing campaigns. Over the last 5 years, she’s worked with nonprofits, advertising startups, global brands, B2B companies, and inspiring individuals.

Alexis believes that the community should always take center stage. She is most passionate about helping cause-driven organizations find their authentic voice and using language and design to create momentum amongst audiences. High energy, creative ideas, and compassion are all things she brings to the table.

Alexis moved to the west coast not long after she graduated from City University of New York at Queens College with a bachelor’s degree in communication and media studies. When she’s not at her laptop, Alexis can usually be found out in the Los Angeles’ sunshine with a soccer ball or inside by a warm stove with a new recipe in the works.

Ann Crowley

Ann Crowley

Senior Strategist

Ann is a seasoned professional who brings over 25 years of nonprofit advocacy, fundraising, marketing, and movement building. Bringing her experience in multiplatform strategy for both off and online, Ann is a strategist, project manager, team leader, digital editor, and fundraising writer.

Ann started her work in the progressive space as a wee lass working alongside her mother at the polling site of a losing Democratic presidential candidate. Undaunted, Ann moved on to other campaigns and then landed at the Human Rights Campaign helping to bring about marriage equality, new Hate Crimes laws, and ending Don’t Ask, Don’t Tell. In addition to upholding LGBTQ advances, Ann works on behalf of woman’s rights, the environment, racial justice, and building a healthy Latino community through community health clinics. Ann always tries to bring the ‘fun’ in fundraising.

Ann lives in Alexandria with her cat Quincy (named after John Quincy Adams). She volunteers at the local food bank, Lucky Dog Animal Rescue, and globally with Habitat for Humanity.

Anna Schardt Baker

Anna Schardt Baker

Senior Strategist

Anna is a consultant with more than 15 years’ experience in marketing, communications and publishing. A nonprofit girl at heart, she feels most at home when working for a great cause. While much of Anna’s experience lies in public health and education, she loves to apply her talents to new issues and industries.

Long fascinated by how information is organized, presented and consumed, Anna focuses on helping organizations connect with target audiences through killer content. This style guide devotee owns more than one refrigerator magnet proclaiming, “I’m silently correcting your grammar.”

Anna earned her B.A. in Professional Writing from Carnegie Mellon University. Her family of five (seven, if you count the kitties) lives in Arlington, VA.

Ariel Kurland

Ariel Kurland

Senior Strategist

Ariel Kurland is a non-profit consultant with over a decade of experience developing fundraising and community engagement strategies. She believes that all organizations should have access to the right tools in order to effectively share their story and amplify their impact.

Ariel works in partnership with organizations to create fundraising campaigns, develop donor communication plans, and build out engagement strategies so that nonprofits can focus on maximizing their impact.

Ariel graduated from University of California, Santa Barbara with a degree in Political Science and International Relations. When she’s not working, Ariel loves to spend time cooking, attempting to craft, and exploring the outdoors. Originally from the Bay Area, Ariel currently lives in Silver Spring, MD with her husband and two children.

Barbara Simao

Barbara Simao

Digital Advertising Consultant

Barbara Simao has worked in digital marketing for over six years in a variety of industries. Specializing in Search Engine Marketing and Social Media Ads, she has a proven track record of helping clients meet or exceed their goals. She currently holds Google Ads Certifications in Search, Display, and Video, is a Facebook Marketing Partner, and is an Accredited Bing Ads Professional.

Barbara attended Pennsylvania State University and currently resides in Northeast Florida with her family. In her spare time, she enjoys scuba diving, making and editing videos, and traveling with her partner. She is a professional fur mom to her dog and two cats.

Caroline Kessler

Caroline Kessler

Senior Strategist

Caroline Kessler is a content strategist, writer, and consultant with over a decade of experience working with a wide variety of nonprofits, startups, and individuals to communicate more effectively and authentically. She loves supporting early-stage initiatives to grow their community from the ground up, as well as helping more established organizations deepen their impact.

Previously, she was the Storytelling and Editorial Manager at UpStart, a Contributing Editor and Development Strategist at Ayin Press, and co-founder of Ashreinu in St. Louis. In these and other endeavors, she has helped raise hundreds of thousands of dollars through impactful storytelling, donor-focused narratives, creative campaigns, and intentional organizational strategy. She holds an MFA in Creative Writing from Washington University in St. Louis and is currently based in the San Francisco Bay Area.

Carolynn Gockel

Carolynn Gockel

Email Production Specialist

Carolynn Gockel has been developing digital solutions for Fortune 500 firms and non-profits for over fifteen years, with a particular focus on email marketing. Email is an unrivaled direct connection to donors and clients that can be endlessly personalized. She enjoys diving into databases to learn more about clients, working to hone messages that resonate with their needs and interests, and coding emails that exceed usability standards and are optimized for deliverability.

Carolynn lives in Chicago, Illinois with her husband and two children. Outside of work, she is a proponent of Chicago Public Schools and an active participant in organizations seeking to build bipartisan consensus on issues such as health care and education.

Casey Runck

Casey Runck

Client Experience Specialist

Casey Runck is a client experience specialist based in the Washington, DC area. She has more than a decade of client experience and executive administrative work under her belt. Casey believes that with the right amount of determination and time management, no task is too large. Her previous experience includes a background in grassroots fundraising and contributing to all roles in a for profit start-up. Casey has a deep understanding of 501(c)3s and knows that a good team player is one that can quickly shift to any role needed. At Greater Good Strategy, you can find Casey making sure that things are running seamlessly behind the scenes to ensure all of our clients have the best experience possible. Casey lives with her active duty partner in Northern Virginia and enjoys tending to her many (many) house plants in her spare time.

Fun fact: Casey was also Emily’s birth doula!

Emily P. Goodstein

Emily P. Goodstein

Founder + CEO

Contact Emily

Emily P. Goodstein combines her love of digital media with her extensive grassroots organizing background to help clients scale quickly and sustainably. Emily’s work helps organizations fulfill their missions, leveraging a multichannel approach to meld offline and online tools, including social media strategy, web and email outreach, fundraising, user experience consulting, and content marketing.

Goodstein brings over 15 years of nonprofit advocacy, fundraising, marketing, and organizing experience to her work. Before launching Greater Good Strategy, she served as a Client Success Manager for Blackbaud (previously Convio), where she empowered nonprofit clients to achieve their online fundraising and advocacy goals. During her work at Blackbaud, Goodstein managed a wide range of accounts, including internationally-focused relief and aid groups, local and regional food banks, and DC-based advocacy organizations. Prior to her move to the private sector, Emily was Director of Student Outreach for the Religious Coalition for Reproductive Choice (RCRC), and the Tzedek Fellow at Hillel’s international offices in Washington, DC.

Emily has been featured on NPR and WTOP, in the Washington Post, the Washington Jewish Week and Washingtonian and on DCist, Apartment Therapy and the Huffington Post. She is a graduate of Selah, the Rockwood Leadership Training Program’s collaboration with Bend the Arc, an active member of the Women’s Information Network, Sixth & I Synagogue, and the Jewish Democratic Council’s NextGen Leadership Council. In 2021, she became a founding member of the Statecraft Collective.

When she’s not Instagramming, Emily can be found behind the camera. In 2013, she completed the photography for the Washington, DC Chef’s Table cookbook — using her lens to document the city’s dynamic food culture. Goodstein completed her second cookbook in 2017, Great Food Finds, Washington which includes over 60 recipes from DC area restaurants and mouth watering images to accompany them. Her third book, No Access Washington, DC is a behind the scenes look at hard to reach or off limits spots in and around DC. She also specializes in photographing birth, joining parents for home, birth center, or hospital births to capture the day their little ones arrive.

An activist at heart, Emily’s interest in organizing and online outreach was sparked while she was a student at The George Washington University (GW). She earned a BA in human services at GW and started the university’s chapter of Planned Parenthood. She’s a lifelong supporter and former board member of Planned Parenthood of Metropolitan Washington.

Emily lives in Washington, DC with her husband, Ron, and their daughter, Edie. Their books are arranged in rainbow order.

Eric Golman

Eric Golman

Digital Ads Strategist

Eric is an entrepreneurial, creative, and performance-obsessed marketer. He is the former CEO and Co-Founder of Javazen, an award-winning coffee startup focused on health, mindfulness, and sustainability. He has extensive digital marketing and e-commerce experience, ranging from selling hard drives online when he was only 11 years old to managing multi-channel marketing campaigns for an 8 figure e-commerce website.

Eric graduated Cum Laude from the University of Maryland, College Park, and currently resides in Silver Spring, Maryland with his wife and son. In his free time, he enjoys taking his baby for walks, working out at the gym, studying Torah, enjoying fine wine, and smoking meat on his wood pellet grill.

Erica Mutschler

Erica Mutschler

Content Strategist

Erica is a content marketing, fundraising-loving strategist. She has more than a decade of communication and nonprofit fundraising experience and is committed to helping businesses and nonprofits find their voice, establish their message, and share their story with clients and constituents.

A graduate of American University with a bachelor’s degree in communication studies and a master’s degree in public communication, Erica has lived in Albuquerque, D.C., Jerusalem, Beijing, and Chicago. When she’s not baking, and eating said treats, Erica loves to travel to her home state of New Mexico (a.k.a. eat green chile) and spend time with her husband and son at their home in Washington, D.C.

Eve Tyler

Eve Tyler

Creative Director

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Eve helps brands build awareness, engagement, and action — leading with logic, listening to the data, and leaning into creativity. Whether it’s a dense strategic document or a brand kit in need of a fresh look, she finds a way to zoom in on what’s important and turn it into something both beautiful and impactful.

Eve got her start in broadcast journalism at the Rachael Ray Show and NBC News, but she was always most drawn to visual storytelling. She went on to shape marketing efforts, brand strategy, communications, and visual identities for mission-driven companies like City Winery and OneTable. She’s passionate about creating for organizations focused on social change, and is constantly dreaming up new ways to use technology to find and create IRL human connection.

Eve has a degree in Broadcast Journalism from Cal Poly San Luis Obispo where she specialized in media arts & technology. She’s a proud NYC native with an affinity for fabulous wine, design, and watercolor painting. You can find her in Brooklyn seeing one of her favorite bands (when it’s safe) and strutting through the neighborhood in her signature wedges.

Jackie Temkin

Jackie Temkin

Graphic Designer

Jackie Temkin is a project manager and designer with more than 10 years of non-profit experience. She brings her passion for art and design to businesses and non-profits to tackle a variety of marketing, communications, operations, and program development challenges. She is adept at managing cross-functional teams and engaging with customers and external stakeholders to develop and execute creative transformation initiatives to support complex corporate strategies.

Most recently, she was the digital communications manager for the Religious Action Center in Washington, DC, before working as a freelance graphic designer while attending business school. She has extensive experience working in print and digital design, and she is passionate about human-centered thinking and reimagining the user experience.

Jackie holds a BA in Art History from Princeton University and an MBA from the University of Virginia’s Darden School of Business. Though a DC native, Jackie currently lives in Charlottesville, VA with her rescue dog Sadie.

Jessica Musa

Jessica Musa

Client Coordinator

Jessica is a collaborative communicator focused on building relationships and has more than 15 years of experience across diverse sectors. She possesses extensive experience in operations, office management, financial administration, marketing, website and presentation design. Jessica is a diligent and resourceful professional skilled in streamlining systems and processes to improve efficiency.

Jessica holds a BS from the University of Maryland. She resides in Maryland with her two teenage daughters.

Jill Ammon

Jill Ammon

Senior Strategist

Jill Ammon is a marketing consultant with 20-plus years experience leveraging integrated marketing, events, and technology to increase revenue, awareness, and brand engagement. Jill brings a mind for business and a passion for bringing about change to help her fellow humans.

Jill has worked with non-profits, large and small, helping them grow reach and impact. Data is Jill’s best friend, and she relies on that friend to make informed decisions on her projects. With expertise in digital strategy, advertising, product marketing, licensing and merchandising, acquisition, engagement and fundraising, Jill brings her unique perspective to every client engagement.

Jill has a BS in Hospitality Management from Virginia Tech and an MBA in Marketing from the GW University. In her free time, Jill and her family love to sneak off to New England for its fresh air and mountains. She lives in Falls Church, VA with her family and multiple pets.

Jonathan Bell

Jonathan Bell

Web Designer/Developer

Jonathan Bell is a web designer and developer based in Western NY. With a professional background in ecommerce, he specializes in hand-rolled modern websites to empower small businesses and purpose-driven organizations. While building for the web has been something of a lifelong passion, he has also taught graphic design as an adjunct professor at community college, performed music as a percussionist and DJ, and operated a local record shop for 7+ years. Outside of work, Jonathan is mildly obsessed with travel, serendipity, and long walks through his local cemetery.

Julia Smith

Julia Smith

Senior Strategist

Julia Smith is a writer, editor, facilitator, and content and community strategist. She has spent her entire 15+ year career working with nonprofits, social enterprises, and small businesses, most recently as Director of Online Content & Community at a national nonprofit called Interfaith Youth Core. Prior to IFYC, Julia managed communication channels, campaigns, volunteers, and projects for organizations including Idealist.org, the Nonprofit Technology Network, Pipeline Angels, and the 2008 Obama campaign.

Julia is a co-founder of the nonprofit writing center 826DC, the co-creator of a free online guide called Scrum Your Wedding, and an alum of the RISE Collective. Someday she hopes to run a retreat center for grassroots activists and artists who need space to pause, breathe, create, and build community. Though she currently lives in Chicago, she is a DMV native who compulsively “walks left, stands right” on escalators.

Kathryn Korfonta

Kathryn Korfonta

Senior Strategist

Kathryn Korfonta is a marketing strategist with a passion for making the world a better place. Kathryn has more than 15 years of experience working in marketing, publishing, and nonprofit consulting and brings with her a love of strategy, capacity building, and partnership development. Kathryn has led initiatives to launch and optimize marketing programs in emerging and traditional media both nationally and internationally, including influencer marketing, podcast advertising, television advertising, content marketing, partner marketing, out-of-home advertising, and direct mail marketing.

Prior to working in marketing and nonprofit consulting, Kathryn’s first career was in book publishing, where she worked as managing editor of a literary journal, assistant to a literary agent, and book acquisition editor. She has a love for all things media, and is particularly interested in media psychology and thinking about why and how new media evolves, and how to use it to support the greater good.

LaTanya Lane

LaTanya Lane

Senior Strategist

LaTanya Lane is a writer and storyteller. She believes compelling stories are the foundation of social change and works with non-profits to demonstrate their impact and inspire action from their bases through compelling narratives.

LaTanya always begins partnerships by listening deeply to understand the values and goals of her partners. Once she understands her partner’s vision, she is able to construct and shape narratives that illustrate their bold solutions to their allies and supporters. She effectively shares these stories through the copy she writes, the graphics she designs, and the strategic deployment of these assets across a variety of online media.

Outside of work, LaTanya can be seen as a company member with 2nd Story and enjoying adventure and the arts in Chicago with her family. She holds a B.A. in English from Lee University and an M.A. from Chicago Theological Seminary.

Laura Kaucher

Laura Kaucher

Graphic Designer

Laura Kaucher is a designer, illustrator, lettering artist and potato chip addict. Based in Chicago, she has a love of bright colors, bold typography and an almost obsessive attention to detail… Previously, Laura was the Art Director of Spoonful Magazine (an independent quarterly food magazine) and ForYourParty.com (an e-commerce company that specializes in personalized party accessories). With over 13 years in the industry, she believes smart design is made up of fine tuned details.

When she’s not working, Laura listens to true crime podcasts while combing through cookbooks trying to find a new recipe to try out. Her latest cooking goal: getting the perfect sear on a scallop.

Laurie Ehrlich

Laurie Ehrlich

Senior Strategist

Laurie is a 19-year marketing and communications veteran, touching the non-profit, education, technology, financial, and publishing industries. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media.

She is an expert at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation. A master strategist, quick thinker, and hungry problem solver, Laurie built the marketing department of a $30 million non-profit from the ground up, constructed the social media presence for multiple organizations, led the design and development strategy process for more than a half-dozen websites,
and established and grew multiple content channels including blogs, podcasts, whitepapers, and more.

Beyond her internal roles, Laurie has judged marketing award competitions and has spoken at numerous conferences. She is currently a co-chair of the Cystic Fibrosis Foundation’s Brewer’s Ball and is the marketing lens on the Capital Camps’ lay committee.

Laurie holds a BS in Marketing and International Business from the University of Maryland, College Park and an MBA with a concentration in Management and Corporate Communication from Fordham University. She lives in the DC ‘burbs with her husband and two boys who have boundless energy and are begging for a dog.

Leigh Belanger

Leigh Belanger

Content Strategist

Leigh is a writer, editor, and marketing strategist helping mission-driven companies, small businesses, and nonprofit organizations tell their stories. She thrives on collaborating with teams and individuals to articulate their values, shape their narratives, and reach their audiences with top-notch content.

Over a 20-year career, Leigh has led communications and programming efforts in the non-profit sector; written two cookbooks and countless editorial stories; spearheaded and launched a network and event series for women entrepreneurs; developed programming for educational events, and taught writing and communications to hundreds of students.

Leigh lives in the Jamaica Plain neighborhood of Boston with her spouse and two young boys, where you might find her moving plants around in the yard, supporting progressive candidates and causes, and struggling with where to put all the books.

Liz O'Meara-Goldberg

Liz O'Meara-Goldberg

Senior Strategist

Liz O’Meara-Goldberg is a strategic and thoughtful consultant with over 15 years of experience in marketing and communications strategy, planning, and implementation. Her specialties are audience-focused messaging, content marketing, brand engagement, media strategy, and revenue development.

Liz works with organizations to use marketing and communications tools to grow their audience, revenue, and impact. She has recently completed projects focused on value proposition and messaging, earned revenue/sales growth, and event strategy. Liz originated the marketing and business development role at a young and rapidly growing fundraising services firm serving the nonprofit sector. There she implemented a client engagement (acquisition and retention) strategy, which resulted in over 175% growth in client volume and revenue in the first two years.

Liz has worked extensively in the nonprofit arts space—at theatres and arts organizations large and small—including Studio Theatre, Synetic Theatre, Fine Arts Work Center, and Greater Boston Stage Company. She has created and led sales campaigns and promotions, audience development initiatives, earned media strategy, and content development. Liz began her career at The George Washington University (GW) on the Marketing and Creative Services team.

She holds a BA in American Studies and Theatre from GW and an MS in Arts Administration from Boston University. She loves Hamilton: An American Musical, her ridiculously overgrown collection of sunglasses, and runs (jogs, let’s be honest) through the nation’s capital.

Liza Dube

Liza Dube

Senior Strategist

With nearly 20 years of marketing communications and public relations leadership experience across the political, nonprofit, energy, and consumer packaged goods industries, Liza has developed a reputation for building successful integrated marketing, communications, and organizational strategies for mission-driven businesses and nonprofits. A reputation possibly rivaled only by the volume of her laugh.

Liza is passionate about helping organizations increase brand and mission authenticity by matching action to words. Using internal, external, and stakeholder insights, alongside a real-world understanding of available resources, she designs strategy, messaging, branding, implementation, web presence, and campaigns that connect an organization’s mission and values to the people they want to reach most.

An energetic thought partner, Liza feeds off the passion of people working for good to help them push the boundaries of what’s possible creatively whilekeeping a focus on your return on investment. A writer at heart, she prides herself on taking complex ideas and distilling them into action, and respects the power of the headline as much as the personal note.

Liza brings her whole, ebullient person to everything she tackles and loves leading talented people, which makes working together really fun. She’s also reliable for excellent binge-watching recommendations, custom playlists, and extremely candid parenting advice - all of which she cultivates at her home in Western Massachusetts with her two boys, two dogs, and two cats.

Luiz Varanda

Luiz Varanda

Web Developer

Luiz Varanda is a Brazil-born web developer with more than 20 years of experience, who uses the latest technologies to help nonprofits thrive. This Systems Engineer is a developer and designer in one - with an eye on both form and function. Over the years, Luiz has played a fundamental role in numerous award-winning projects and his work mentioned in the Entrepreneur magazine and Atlanta Business Chronicle.

Also a drummer, music feeds his creative and mathematical sides. He has traveled to over 40 countries and for the last 20 years has called Atlanta home.

Luke Rafferty

Luke Rafferty

Video Producer

Luke’s journey with a camera began in early childhood, as he was rarely without one - capturing family images, snapping outdoor landscapes, or creating videos with older siblings that we still laugh about today. That childlike wonder, sparked way back when, is something he still carries today - as he seeks to produce impactful digital narratives.

No matter the size of the production, Luke is capable of creating your story. Whether corporate social responsibility, a nonprofit profile, or a campaign vignette, Luke is well equipped to tackle the video project of your dreams.

When Luke isn’t traveling to film, he can be found adventuring with his wife and pup, volunteering as an EMT with his local fire company, furthering his experience as a private pilot, catching up on the latest documentaries or reading in the evenings.

Mary Grace Kennedy

Mary Grace Kennedy

Content and Fundraising Strategist

Mary Grace Kennedy brings nearly a decade of nonprofit management, strategic planning, and fundraising experience to her consulting work. She specializes in content creation and fundraising strategy. Mary Grace is committed to improving operational efficiencies to effect change and build social good, and she believes in the power of a strong brand and a good proofreader. Her work to date has focused on the arts sector, working at a handful of nonprofit theatres in Washington, DC and in her home state of South Carolina. Most recently Mary Grace worked for Studio Theatre in institutional advancement where she served as the key project manager for a $20 million dollar capital campaign, led a strategic planning process, and oversaw institutional giving.

Mary Grace holds a BA in Economics from Furman University. While she considers DC home, she currently lives in Geneva, Switzerland where she’s enjoying the chance to travel and spend time in the great outdoors.

Megan Rae

Megan Rae

Digital Advertising Consultant

Megan Rae brings nearly a decade of digital marketing experience across paid campaigns in a variety of industries to her consulting work. Specializing in all aspects of pay per click marketing, she has a proven track record of helping clients meet or exceed their goals in areas such as lead generation, event & webinar promotion, and growing customer lists. She currently holds Google Ads Certifications in Search, Display, Shopping, and Video, and is an Accredited Bing Ads Professional.

Megan graduated from the University of Central Florida with a degree in Advertising and Public Relations and a minor in Hospitality Management. She currently resides in South Florida with her family. In her free time she enjoys deep sea fishing off the coast, baking anything sweet, and reading the latest book from Reese’s Book Club.

Miriam Brosseau

Miriam Brosseau

Senior Strategist

A Jewish nonprofit veteran and creative communications strategist, Miriam Brosseau loves to help mission-driven leaders ask bigger questions and tell smaller stories. She was the first Director of the TED-style platform ELI Talks, resulting in over 100 talks, a million minutes viewed around the world, and a Telly Award. As Chief Innovation Officer of See3 Communications, she designed, led, and evaluated a professional development series on storytelling for Make-A-Wish America and its chapters. Miriam also served as the interim Director of Marketing for global crowdfunding platform Charidy. She frequently collaborates with Lisa Colton of Darim Consulting on projects that help Jewish nonprofits pivot their models and build community in the digital age. Miriam holds a masters in Jewish Professional Studies from Spertus and a certification in Storytelling for Influence from IDEO. She is a member of the ROI network of young Jewish entrepreneurs, and was named to both the New York Jewish Week’s “36 Under 36” list in 2013, and Chicago’s “Double Chai in the Chi” in 2019. Jewish professional by day, Jewish creative by night, Miriam is half of the “biblegum pop” duo Stereo Sinai and co-hosts the podcast “Throwing Sheyd: Better Living Through Jewish Demonology,” both with her husband Alan Jay Sufrin. The rest of the time, she’s reading, roller skating, and wrangling her two gorgeous kiddos.

Miriam Stein

Miriam Stein

Senior Strategist

Miriam brings her background in education, strategic recruitment and program design to every project. Over her career of more than 20 years, her style has always been marked by a deep commitment to her work, strong relationship building, persistence and a keen understanding of what clients need. She has authored articles for national education publications, has been honored on the national stage in the field of education and leadership and has mentored professionals new and veteran in their fields. As a strong believer that we are all lifelong learners, she loves working with individuals and agencies to help them reflect and refine their identity and how to message that to the world. Miriam offers deep experience in understanding organizational dynamics and recruitment campaigns, having been responsible for recruiting for local schools and for national programs, while understanding that what really matters is hearing each individual client for what they need. Her genuine interest in people and their stories translates into a powerhouse work ethic, where she is ready to jump into new projects and help your organization tell their story.

Miriam lives in the suburbs of Washington, DC with her brood of children, dog, and co-pilot husband.

Rachel Tillman

Rachel Tillman

Senior Strategist

Rachel Tillman provides communications, public/media relations, marketing, and website development services. Rachel works with clients to develop messaging and marketing strategies, create effective marketing campaigns and materials, plan and execute special events, and build well-designed websites.

Prior to becoming a consultant, Rachel held top marketing positions for over 12 years with several prominent companies and nonprofit organizations, including Deloitte & Touche, MicroStrategy, Jubilee Support Alliance, and Leadership Washington. Most recently, she was Senior Vice President, Director of Marketing for Allied Capital Corporation and served as a marketing advisor to over 20 of the investment company’s portfolio companies. It was in this capacity that Rachel realized the value an experienced marketing consultant could deliver to mid-sized businesses and organizations.

Rachel lives in Washington, DC, with her husband and two children. She is actively involved in the American Marketing Association DC Chapter, local civic organizations, the Sarah Lawrence College Alumni Association, and the Jubilee community.

Reggie Holmes

Reggie Holmes

Web Designer/Developer

Reggie Holmes is a multidisciplinary creative professional focusing his work with the Greater Good team on web design and development. With a background in traditional graphic design and branding, he brings a designer’s eye to his work building modern websites for businesses and organizations. He believes your website is your most important digital communication tool and should be designed and delivered in a way that creates and continues important conversations. Reggie enjoys watching and playing sports and cooking. Reggie is a native of Richmond, VA and he currently resides in Northern Virginia with his wife.

Saayali Rege

Saayali Rege

Senior Strategist

With over 9 years of marketing and communications experience across agencies as well as the education, technology, and nonprofit industries, Saayali is a results-oriented marketing and communications strategist.

Saayali is passionate about using marketing to help organizations increase brand value and expand their consumer bases. She designs strategy for branding, web presence, social media, email marketing, and campaigns that connect the organization to the people they want to reach most. In her most recent roles, she has been responsible for developing and executing integrated marketing strategies to catalyze the growth of a variety of brands.

She has a Bachelors in Business Administration with a focus in Marketing and Psychology, is multilingual, and enjoys channeling her inner 90 year old through knitting and crocheting. She believes she’s a good cook and dancer, but her family may disagree with that.

Safi Harriott

Safi Harriott

Creative Content Strategist

Safi Harriott is a creative content strategist with a focus on email and social media campaigns. She utilizes her background in performing arts and her experience as an educator to craft aesthetically engaging, impactful messaging for unique audiences. Safi applies genuine curiosity and a keen eye for detail to developing multi-channel campaigns that drive engagement and inspire action for progressive causes.

Sarah Aftergood

Sarah Aftergood

Content Strategist and Designer

Sarah Aftergood is a content creator and graphic designer who believes in harnessing the power of social media to foster positive social change.

An artist at heart, she is fascinated by the emotional and behavioral outcomes of our aesthetic experiences. This passion led her to pursue a master’s degree in cognition and communication from the University of Copenhagen, where she studied the role of activist art in furthering social justice initiatives.

Though she cherishes her New York upbringing, she loves the Scandinavian lifestyle of her adopted home of Denmark, where she has lived for the past four years.

Sarah Klein Masterson

Sarah Klein Masterson

Senior Strategist

Sarah is a cause-driven content strategist and copywriter specializing in donor relations, core brand messaging, and impact storytelling. In a noisy world, she loves helping clients inspire their audiences to say “Me, too!” and “I’m IN” instead of “So what?”

Sarah has more than 20 years of communications experience and 15 years dedicated to nonprofits. She has worked with national NPOs, global NGOs, local organizations, grassroots communities, and social entrepreneurs, as well as with fundraising and digital marketing agencies.

During her 10 years in Washington, DC, Sarah served at University of Maryland-College Park and the Smithsonian, also authoring a popular field guide to DC parenting, DC BABY. She’s now based in Austin, TX (hook ‘em horns! guacamole forever!) with her two children and their cat, Poppy.

Shannon Powers

Shannon Powers

Managing Director

Contact Shannon

Shannon is a copywriter, content strategist, and digital marketer whose winning concepts and engaging campaigns achieve her clients’ goals. She has worked with a diverse array of clients from non-profits to tech companies, lifestyle brands to blockchain startups.

Shannon combines her passion for words, obsession with data, and love for technology to create content that is more than just words — she crafts compelling narratives informed by the nuance of her clients’ projects and backed by research, marketing best practices, and analysis.

Insatiably curious, Shannon holds a BA and MA in Political Science from Hebrew University and George Washington University respectively and a JD from the University of Connecticut School of Law.

She lives in Washington, DC, serves on the Board of the Edlavitch DCJCC, and drinks far too much coffee.

Shelly Nelson-Shore

Shelly Nelson-Shore

Senior Strategist

Shelly is a storyteller, strategist, fundraiser, and project manager. Shelly has worked in nonprofits for seven years in clinical, communications, and development roles, taking a full-system, strengths-focused approach to helping her organizations succeed. She uses the power of narrative, compassionate listening, and data-driven storytelling to create campaigns and projects that are vulnerable, open-hearted, strategic, and focused on building connection and community.

A dedicated nonprofit professional, Shelly holds a BA from Brandeis University in Sociology, Creative Writing, and Women’s & Gender Studies, as well as a Master’s in Social Work from the University of Maine. She has worked with nonprofits in the reproductive justice, child advocacy, education, and service fields. She centers her work on developing communication and fundraising campaigns focused on increased engagement and ROI, with an emphasis on creating strategies and tactics that meet teams where they are and guide them towards where they want to be.

In her free time, Shelly reads a truly alarming number of books, volunteers as a hotline advocate, experiments with home bartending, and attempts to single-handedly sustain the stationery industry with her pen-pals. She lives in New York with her partner, raising one human, two dogs, and an ever-expanding collection of plants.

Stephanie Schwartz

Stephanie Schwartz

Senior Strategist

Stephanie Schwartz is a fundraising consultant with over 15-years experience building relationships, soliciting gifts, and building fundraising programs. She has raised millions of dollars for well known institutions in Washington, DC and now works with organizations around the country to help them achieve their fundraising goals.

Stephanie has significant experience in assessing fundraising programs, establishing policies and protocols that enhance fundraising, and developing innovative and sustainable solutions to maximize fundraising results. She works with organizations across many sectors including national security, higher education and independent schools, and community and trade organizations, to provide a full range of fundraising support services.

Stephanie holds a BA from Douglass College, the women’s college at Rutgers University, and an MBA from the George Washington University. She is a regular contributor to a variety of publications on the topic of fundraising and philanthropy. She lives in Washington, DC with her husband and young son and maintains a daily coffee drinking and yoga practice, both of which are key to her success.

Suhailah Waheed

Suhailah Waheed

Content and Fundraising Strategist

An active volunteer in the community, Suhailah Waheed has served in the nonprofit industry professionally for the last three years. After graduating with her BA from her hometown university North Carolina Central University, Suhailah relocated to Austin, Texas with her husband. She maintains several volunteer positions in the development sector while working as an Operations Coordinator for Impact Austin, a local women’s giving circle. Suhailah has also served on the board of the Young Women’s Alliance as the VP of Development for the fiscal year 2018 and 2019. It is through these experiences that she solidified her passion for philanthropy and fundraising.

Suhailah loves to find innovative ways to connect supporters to organizations through technology. She believes everyone deserves optimal support in fulfilling their goals toward social change.

Valerie Weisler

Valerie Weisler

Content Strategist

Val Weisler (she/her) is a community builder and activist from New York. She’s a sucker for a good story, and loves collaborating with changemakers to make sure their stories are amplified. Through grassroots fundraising, content strategy, and too much coffee, Val has grown her youth empowerment organization, The Validation Project, into a global, award-winning movement of 40,000 K-12 students over the past 8 years. And as State Voices’ Digital Training Manager, Val oversees the rollout of new digital organizing tools and strategies for the State Voices network.

Val’s work has been featured by Glamour, CNN, Oprah Magazine, and more. She holds a B.A in Education Advocacy and a minor in Spanish from Muhlenberg College. She can quote Mamma Mia! word for word, and makes a killer chicken parmesan.

Yngrid Chacon

Yngrid Chacon

Graphic Designer

Yngrid is an experienced visual designer, fluent in both digital and print design. She applies her knowledge of design trends and hands-on expertise to create design solutions that meet the needs of both client and user. An expert in Adobe Creative Suite, Sketch and InVision, Yngrid creates engaging and visually striking products across a spectrum of digital mediums. She also brings experience building data visualizations and overseeing delivery of marketing collateral from previous design firms. Her approach includes conducting in-depth research to pair clear visual design with intuitive UX in developing sleek, on-brand graphics. Outside of work Yngrid enjoys video games and illustration. Yngrid studied Communication Design at Emily Carr University of Art and Design.

Zahava Friedman-Stadler

Zahava Friedman-Stadler

New Business Director and Senior Strategist

Contact Zahava

Zahava is a strategist, storyteller, fundraiser, and community builder. She has worked with and at museums, art organizations, cultural institutions, education-focused nonprofits in New York, Washington, DC, and Rome, Italy— most notably, the United States Holocaust Memorial Museum, Museum of Jewish Heritage, and Bard Graduate Center.

Fusing her passion for fresh ideas and effective project management, Zahava has a track record of success in convening diverse teams to activate around new initiatives. Zahava is also passionate about the data aspects of fundraising and marketing, specifically how data hygiene and mining can help organizations deepen their community engagement, outreach, and impact.

Since 2014, Zahava has coached organizational leaders on how to approach and take on avenues of growth for their organizations. With operations and measurable growth as key drivers of her work, Zahava joined the Greater Good Strategy team in the role of Director of Business Development and Senior Strategist in 2021.

Zahava holds an MA in History of the Decorative Arts, Design History and Material Culture from Bard Graduate Center, with a focus on the digital humanities and a BA in History from Touro College. When she is not working, Zahava can be found volunteering in her community, reading works of fiction, playing (stringed) musical instruments, and most importantly, spending time with her family.

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