Digital marketing + fundraising from good to greater.

About

Our team of 50+ expert consultants specialize in research, fundraising strategy, content creation, project management, graphic design, digital analysis and more. We wear our politics on our sleeves, and we’re personally invested in the success of our clients. Oh, and we never shy away from a Prince dance party.

Albert Ting

Albert Ting

Social Media Strategist

Albert Ting is a social media strategist and event photographer based in Washington, DC. He has more than a decade of experience advocating for American businesses at a local, national, and international level. He worked as an international trade specialist at the U.S. Department of Commerce with a focus on healthcare, information technology, and energy issues. He went on to work as a manager of strategic initiatives at General Electric and a senior policy advisor at the Coalition of Services Industries, a trade association committed to advancing the interests of the U.S. services industry. Motivated by his passion for social media and creating creative content for local companies, he went out on his own as a freelancer in social media and photography. He is the curator of the FOMOFeed DC, an Instagram account highlighting the best activities and events to see in DC, a community manager for IGDC (DC’s largest Instagram meet-up community), and a member of The Collective of The Washington Post BrandStudio. He has worked as a social media consultant and in-house photographer for Michelin-starred restaurant Bresca, Kaz Sushi Bistro, Daikaya Group (Bantam King, Daikaya, Haikan, Hatoba, Tonari), and Sauf Haus Bier Hall & Bier Garten. When he’s not creating content or strategizing, Albert loves to organize community events like creative panels, photography workshops, art fairs, and food & wine demonstrations. He also loves traveling and attending arts-related events. He has a JD/MA in International Affairs from American University.

Alexis Nuñez

Alexis Nuñez

Content Strategist

Alexis is a bright content specialist with strong experience working on digital marketing campaigns. Over the last 5 years, she’s worked with nonprofits, advertising startups, global brands, B2B companies, and inspiring individuals.

Alexis believes that the community should always take center stage. She is most passionate about helping cause-driven organizations find their authentic voice and using language and design to create momentum amongst audiences. High energy, creative ideas, and compassion are all things she brings to the table.

Alexis moved to the west coast not long after she graduated from City University of New York at Queens College with a bachelor’s degree in communication and media studies. When she’s not at her laptop, Alexis can usually be found out in the Los Angeles’ sunshine with a soccer ball or inside by a warm stove with a new recipe in the works.

Ali Fuller

Ali Fuller

Email Production Specialist

Ali Fuller has worked in the digital marketing space since 2015, with an extensive background in email production, marketing automation, web design, and accessibility. Their industry experience spans from podcasting and education to media and e-commerce, with a love for helping organizations grow their marketing efforts.

Ali has a passion for working with professionals to create email campaigns that not only leave an impact on metrics but leave an impact on readers and communities themselves. After becoming a Certified Professional in Accessibility Core Competencies (CPACC), they have further assisted brands and companies with creating accessible and inclusive online content.

Ali graduated from California State University, Fullerton, with a bachelor’s degree in business administration and marketing. When they’re not working on new campaigns, Ali spends time at home with their partner and two cats.

Anna Schardt Baker

Anna Schardt Baker

Client Services Director

Anna is a consultant with more than 15 years’ experience in marketing, communications and publishing. A nonprofit girl at heart, she feels most at home when working for a great cause. While much of Anna’s experience lies in public health and education, she loves to apply her talents to new issues and industries.

Long fascinated by how information is organized, presented and consumed, Anna focuses on helping organizations connect with target audiences through killer content. This style guide devotee owns more than one refrigerator magnet proclaiming, “I’m silently correcting your grammar.”

Anna earned her B.A. in Professional Writing from Carnegie Mellon University. Her family of five (seven, if you count the kitties) lives in Arlington, VA.

Archie Wilson

Archie Wilson

Multimedia Strategist

Archie Wilson is a Multimedia Strategist with a focus on digital editing and producing. He previously served as Co-Executive Producer/Marketing Manager with SiriusXM Los Angeles, where he led digital content for live shows and implemented interactive communications strategies for consumer engagement. He has formerly coordinated marketing initiatives and goals with various clients. Archie has 10 years of experience in the communications space, working in television, radio, agency branding, and nonprofits. As a former volunteer with the Boys & Girls Club of America, he championed LGBTQ+ rights with inner-city youth from 2016-2018. He earned a bachelor’s degree in Media Communications at Webster University in St. Louis, MO. Born and raised in Kansas City, MO, Archie now lives in Los Angeles.

Ariel Kurland

Ariel Kurland

Senior Strategist

Ariel Kurland is a non-profit consultant with over a decade of experience developing fundraising and community engagement strategies. She believes that all organizations should have access to the right tools in order to effectively share their story and amplify their impact.

Ariel works in partnership with organizations to create fundraising campaigns, develop donor communication plans, and build out engagement strategies so that nonprofits can focus on maximizing their impact.

Ariel graduated from University of California, Santa Barbara with a degree in Political Science and International Relations. When she’s not working, Ariel loves to spend time cooking, attempting to craft, and exploring the outdoors. Originally from the Bay Area, Ariel currently lives in Silver Spring, MD with her husband and two children.

Ashly Blanc

Ashly Blanc

Digital Marketing Strategist

Ashly Blanc is a digital strategist with over 6 years of experience in the progressive space helping candidates and organizations understand the impact of the internet. Ashly has served as the Director of Partnerships at Taskforce where she focused on the impact organic social has on mobilizing the electorate. Prior to that, Ashly served as Senator Cory Booker’s Digital Director in Iowa where she oversaw all aspects of Booker’s Iowa online presence from peer-to-peer messaging to Instagram Live. Ashly has served as a digital strategist for the Colorado House Majority Project, the Rocky Mountain Wolf Project, and other progressive campaigns. Ashly is proudly from Pueblo, Colorado and firmly believes her grandma’s green chile recipe should be housed at the Smithsonian. She is a graduate of the University of Colorado and enjoys bragging about being from Colorado and not knowing how to ski.

Barbara Simao

Barbara Simao

Digital Advertising Consultant

Barbara Simao has worked in digital marketing for over six years in a variety of industries. Specializing in Search Engine Marketing and Social Media Ads, she has a proven track record of helping clients meet or exceed their goals. She currently holds Google Ads Certifications in Search, Display, and Video, is a Facebook Marketing Partner, and is an Accredited Bing Ads Professional.

Barbara attended Pennsylvania State University and currently resides in Northeast Florida with her family. In her spare time, she enjoys scuba diving, making and editing videos, and traveling with her partner. She is a professional fur mom to her dog and two cats.

Brianna Collins

Brianna Collins

Digital Media Strategist

Brianna is a creative strategist with more than 10 years of experience in the nonprofit sector. She brings her expertise to a range of projects, including branding, digital marketing, content strategy, and design for print, web, and environments. Over her career, she has had the privilege of working for organizations focused on issues such as women’s rights, global health, gun safety, and environmental conservation.

Brianna is a member of AIGA and NTEN (formerly The Nonprofit Technology Network), and served as a volunteer organizer for the New York City NTEN Chapter from 2016 - 2020.

Brianna holds a BFA in Communications Design from Syracuse University. She lives in Brooklyn, New York. When she’s not working, you can find her drawing in different spots around New York City, visiting museums, and reading and making comics.

Carolynn Gockel

Carolynn Gockel

Email Production Specialist

Carolynn Gockel has been developing digital solutions for Fortune 500 firms and non-profits for over fifteen years, with a particular focus on email marketing. Email is an unrivaled direct connection to donors and clients that can be endlessly personalized. She enjoys diving into databases to learn more about clients, working to hone messages that resonate with their needs and interests, and coding emails that exceed usability standards and are optimized for deliverability.

Carolynn lives in Chicago, Illinois with her husband and two children. Outside of work, she is a proponent of Chicago Public Schools and an active participant in organizations seeking to build bipartisan consensus on issues such as health care and education.

Casey Runck

Casey Runck

Client Experience Specialist

Casey Runck is a client experience specialist based in the Washington, DC area. She has more than a decade of client experience and executive administrative work under her belt. Casey believes that with the right amount of determination and time management, no task is too large. Her previous experience includes a background in grassroots fundraising and contributing to all roles in a for profit start-up. Casey has a deep understanding of 501(c)3s and knows that a good team player is one that can quickly shift to any role needed. At Greater Good Strategy, you can find Casey making sure that things are running seamlessly behind the scenes to ensure all of our clients have the best experience possible. Casey lives with her active duty partner in Northern Virginia and enjoys tending to her many (many) house plants in her spare time.

Fun fact: Casey was also Emily’s birth doula!

David Martinez

David Martinez

Social Media Strategist

David is a Social Media Strategist with over 10 years of experience in helping B2B and B2C organizations leverage social platforms to meet their overall business goals and objectives.

David specializes in community and support, advocating for the individual whose voice can be so easily heard via social engagements, bringing their needs to the surface to help inform and evolve business practices and executions. Over the years David has had the opportunity to evolve his role in social media, eventually managing content creation and strategy along with paid campaign efforts for a number of brands and organizations.

David tries to bring honesty, empathy and a bit of fun to every role he takes on, which is often beneficial while scrolling through Facebook and Twitter every day. It’s important to find light, relevance, and even unearth learnings in what can sometimes feel like a heavy medium.

A Bay Area native and Berkeley graduate with a penchant for sarcasm and wit, David loves music and going to shows - even a little hole-in-the wall karaoke bar will suffice. Or, on the other side of things, a weekend barbecue with his 6 siblings, mom, niece and nephews can be just as nice.

Emily P. Goodstein

Emily P. Goodstein

Founder + CEO

Contact Emily

Emily P. Goodstein combines her love of digital media with her extensive grassroots organizing background to help clients scale quickly and sustainably. Emily’s work helps organizations fulfill their missions, leveraging a multichannel approach to meld offline and online tools, including social media strategy, web and email outreach, fundraising, user experience consulting, and content marketing.

Goodstein brings over 15 years of nonprofit advocacy, fundraising, marketing, and organizing experience to her work. Before launching Greater Good Strategy, she served as a Client Success Manager for Blackbaud (previously Convio), where she empowered nonprofit clients to achieve their online fundraising and advocacy goals. During her work at Blackbaud, Goodstein managed a wide range of accounts, including internationally-focused relief and aid groups, local and regional food banks, and DC-based advocacy organizations. Prior to her move to the private sector, Emily was Director of Student Outreach for the Religious Coalition for Reproductive Choice (RCRC), and the Tzedek Fellow at Hillel’s international offices in Washington, DC.

Emily has been featured on NPR and WTOP, in the Washington Post, the Washington Jewish Week and Washingtonian and on DCist, Apartment Therapy and the Huffington Post. She is a graduate of Selah, the Rockwood Leadership Training Program’s collaboration with Bend the Arc, an active member of the Women’s Information Network, Sixth & I Synagogue, and the Jewish Democratic Council of America’s New Leadership Council. In 2021, she became a founding member of The Campaigners & Advocates Collective. She also serves as the board chair of Fat Torah.

When she’s not Instagramming, Emily can be found behind the camera. In 2013, she completed the photography for the Washington, DC Chef’s Table cookbook — using her lens to document the city’s dynamic food culture. Goodstein completed her second cookbook in 2017, Great Food Finds, Washington which includes over 60 recipes from DC area restaurants and mouth watering images to accompany them. Her third book, No Access Washington, DC is a behind the scenes look at hard to reach or off limits spots in and around DC. She also specializes in photographing birth, joining parents for home, birth center, or hospital births to capture the day their little ones arrive.

An activist at heart, Emily’s interest in organizing and online outreach was sparked while she was a student at The George Washington University (GW). She earned a BA in human services at GW and started the university’s chapter of Planned Parenthood. She’s a lifelong supporter and former board member of Planned Parenthood of Metropolitan Washington.

Emily lives in Washington, DC with her husband, Ron, and their daughter, Edie. Their books are arranged in rainbow order.

Eric Golman

Eric Golman

Senior Strategist

Eric is an entrepreneurial, creative, and performance-obsessed marketer. He is the former CEO and Co-Founder of Javazen, an award-winning coffee startup focused on health, mindfulness, and sustainability. He has extensive digital marketing and e-commerce experience, ranging from selling hard drives online when he was only 11 years old to managing multi-channel marketing campaigns for an 8 figure e-commerce website.

Eric graduated Cum Laude from the University of Maryland, College Park, and currently resides in Silver Spring, Maryland with his wife and son. In his free time, he enjoys taking his baby for walks, working out at the gym, studying Torah, enjoying fine wine, and smoking meat on his wood pellet grill.

Erica Mutschler

Erica Mutschler

Content Strategist

Erica is a content marketing, fundraising-loving strategist. She has more than a decade of communication and nonprofit fundraising experience and is committed to helping businesses and nonprofits find their voice, establish their message, and share their story with clients and constituents.

A graduate of American University with a bachelor’s degree in communication studies and a master’s degree in public communication, Erica has lived in Albuquerque, D.C., Jerusalem, Beijing, and Chicago. When she’s not baking, and eating said treats, Erica loves to travel to her home state of New Mexico (a.k.a. eat green chile) and spend time with her husband and son at their home in Washington, D.C.

Eve Tyler

Eve Tyler

Creative Director

Contact Eve

Eve helps brands build awareness, engagement, and action — leading with logic, listening to the data, and leaning into creativity. Whether it’s a dense strategic document or a brand kit in need of a fresh look, she finds a way to zoom in on what’s important and turn it into something both beautiful and impactful.

Eve got her start in broadcast journalism at the Rachael Ray Show and NBC News, but she was always most drawn to visual storytelling. She went on to shape marketing efforts, brand strategy, communications, and visual identities for mission-driven companies like City Winery and OneTable. She’s passionate about creating for organizations focused on social change, and is constantly dreaming up new ways to use technology to find and create IRL human connection.

Eve has a degree in Broadcast Journalism from Cal Poly San Luis Obispo where she specialized in media arts & technology. She’s a proud NYC native with an affinity for fabulous wine, design, and watercolor painting. You can find her in Brooklyn seeing one of her favorite bands (when it’s safe) and strutting through the neighborhood in her signature wedges.

Eyal Resh

Eyal Resh

Video Producer

Eyal is a live action and animation filmmaker with over fifteen years of experience crafting engaging video content for clients. LA, NY, Berlin, and Tel Aviv are all home for him.

Eyal’s work has screened at Sundance, Tribeca, LA Film Festival, Outfest, Viennale and other festivals, and has been distributed by Magnolia Pictures, Peccadillo Pictures, and Hewes Pictures. His work has also been featured on Amazon Prime, Vimeo on Demand, and Hulu.

Driven by an authentic desire to support causes that promote social transformation, much of Eyal’s work revolves around video creation for nonprofits. Among his clients are: Assylum Arts, Shoah Foundation, Skirball Museum, United Hatzalah, IAC, and more.

Eyal earned his MFA in Film Directing from CalArts, Los Angeles.

Francoise Stovall

Francoise Stovall

Senior Strategist

For nearly 20 years, Francoise has used digital strategy to strengthen democracy and win progressive victories.

Francoise has worked with civic groups in emerging democracies on strategic communications planning and digital strategy implementation. She has overseen digital strategy for campaigns that won important victories to change the way money flows through politics in the US. She’s worked with a number of campaigns and nonprofits to implement email fundraising programs. And in the 2020 election cycle, she built the digital infrastructure and managed the campaign that registered more than 600,000 young voters and voters of color to vote.

Francoise is also a mom, an abortion doula, and a passionate member of the Bey Hive who has seen Beyonce in concert four times.

Francoise graduated from The George Washington University with a degree in International Affairs.

Ian Delmonte

Ian Delmonte

Web Developer

Ian is a web designer + developer focused on providing innovative and effective website solutions for a wide range of organizations and companies spanning the non-profit, political, entertainment, healthcare and education sectors.

He served on the board of the American Institute of Graphic Arts, DC chapter and has worked with organizations including: Twentieth Television, The Universities at Shady Grove, The World Bank, the Regional Airline Association, UnitedHealthcare, PerScholas and Children’s National Medical Center.

Ian holds a Bachelor of Science degree in Industrial Design from the University of the Arts in Philadelphia, Pennsylvania. In his limited free time, he enjoys traveling with his wife and twin boys, hiking, gaming, and volunteering in his community.

Illiah Manger

Illiah Manger

Graphic Designer

Illiah (ill•e•ahh) is a visionary brand designer and mom of two. She helps brands find and use their voices through visuals so they can clearly and effortlessly communicate their own big missions — and do it with elegance and style. Illiah has collaborated with entrepreneurs from Baltimore to Amsterdam to create timeless brand identities, scroll-stopping social media graphics, drool-worthy workbooks, and can’t-look-away slide decks.

Jen Newmeyer

Jen Newmeyer

Senior Strategist
Jessica Musa

Jessica Musa

Client Coordinator

Jessica is a collaborative communicator focused on building relationships and has more than 15 years of experience across diverse sectors. She possesses extensive experience in operations, office management, financial administration, marketing, website and presentation design. Jessica is a diligent and resourceful professional skilled in streamlining systems and processes to improve efficiency.

Jessica holds a BS from the University of Maryland. She resides in Maryland with her two teenage daughters.

Jill Ammon

Jill Ammon

Senior Strategist

Jill Ammon is a marketing consultant with 20-plus years experience leveraging integrated marketing, events, and technology to increase revenue, awareness, and brand engagement. Jill brings a mind for business and a passion for bringing about change to help her fellow humans.

Jill has worked with non-profits, large and small, helping them grow reach and impact. Data is Jill’s best friend, and she relies on that friend to make informed decisions on her projects. With expertise in digital strategy, advertising, product marketing, licensing and merchandising, acquisition, engagement and fundraising, Jill brings her unique perspective to every client engagement.

Jill has a BS in Hospitality Management from Virginia Tech and an MBA in Marketing from the GW University. In her free time, Jill and her family love to sneak off to New England for its fresh air and mountains. She lives in Falls Church, VA with her family and multiple pets.

Jonathan Bell

Jonathan Bell

Web Designer/Developer

Jonathan Bell is a web designer and developer based in Western NY. With a professional background in ecommerce, he specializes in hand-rolled modern websites to empower small businesses and purpose-driven organizations. While building for the web has been something of a lifelong passion, he has also taught graphic design as an adjunct professor at community college, performed music as a percussionist and DJ, and operated a local record shop for 7+ years. Outside of work, Jonathan is mildly obsessed with travel, serendipity, and long walks through his local cemetery.

Julia Smith

Julia Smith

Senior Strategist

Julia Smith is a writer, editor, facilitator, and content and community strategist. She has spent her entire 15+ year career working with nonprofits, social enterprises, and small businesses, most recently as Director of Online Content & Community at a national nonprofit called Interfaith Youth Core. Prior to IFYC, Julia managed communication channels, campaigns, volunteers, and projects for organizations including Idealist.org, the Nonprofit Technology Network, Pipeline Angels, and the 2008 Obama campaign.

Julia is a co-founder of the nonprofit writing center 826DC, the co-creator of a free online guide called Scrum Your Wedding, and an alum of the RISE Collective. Someday she hopes to run a retreat center for grassroots activists and artists who need space to pause, breathe, create, and build community. Though she currently lives in Chicago, she is a DMV native who compulsively “walks left, stands right” on escalators.

Kathryn Korfonta

Kathryn Korfonta

Senior Strategist

Kathryn Korfonta is a marketing strategist with a passion for making the world a better place. Kathryn has more than 15 years of experience working in marketing, publishing, and nonprofit consulting and brings with her a love of strategy, capacity building, and partnership development. Kathryn has led initiatives to launch and optimize marketing programs in emerging and traditional media both nationally and internationally, including influencer marketing, podcast advertising, television advertising, content marketing, partner marketing, out-of-home advertising, and direct mail marketing.

Prior to working in marketing and nonprofit consulting, Kathryn’s first career was in book publishing, where she worked as managing editor of a literary journal, assistant to a literary agent, and book acquisition editor. She has a love for all things media, and is particularly interested in media psychology and thinking about why and how new media evolves, and how to use it to support the greater good.

Katie Marren

Katie Marren

Graphic Designer + Brand Strategist

Katie is a graphic designer and brand strategist with a passion for using design to tell a story. She works across all design disciplines, in a variety of media. She has consulted on brand refreshes, web redesigns and social channel adoption, with clients as diverse as political action committees, global health organizations, and fintech companies.

In previous roles, Katie has designed projects for companies like the Minnesota Vikings, Facebook, MassMutual, and HSBC, in addition to internal initiatives, as well as serving as an in-house designer at NeighborWorks America, an affordable housing nonprofit.

Katie graduated from Syracuse University’s Newhouse School of Public Communications with a degree in Graphic Design. When she’s not working, she loves to spend time cooking, reading, and going to the beach. Originally from New Jersey, Katie currently lives in Washington, DC with her dog, Ara.

Laura Kaucher

Laura Kaucher

Graphic Designer

Laura Kaucher is a designer, illustrator, lettering artist and potato chip addict. Based in Chicago, she has a love of bright colors, bold typography and an almost obsessive attention to detail… Previously, Laura was the Art Director of Spoonful Magazine (an independent quarterly food magazine) and ForYourParty.com (an e-commerce company that specializes in personalized party accessories). With over 13 years in the industry, she believes smart design is made up of fine tuned details.

When she’s not working, Laura listens to true crime podcasts while combing through cookbooks trying to find a new recipe to try out. Her latest cooking goal: getting the perfect sear on a scallop.

Laurie Ehrlich

Laurie Ehrlich

Senior Strategist

Laurie is a 19-year marketing and communications veteran, touching the non-profit, education, technology, financial, and publishing industries. Her expertise lies in multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media.

She is an expert at implementing integrated solutions, setting a clear agenda, and managing brand identity and reputation. A master strategist, quick thinker, and hungry problem solver, Laurie built the marketing department of a $30 million non-profit from the ground up, constructed the social media presence for multiple organizations, led the design and development strategy process for more than a half-dozen websites,
and established and grew multiple content channels including blogs, podcasts, whitepapers, and more.

Beyond her internal roles, Laurie has judged marketing award competitions and has spoken at numerous conferences. She is currently a co-chair of the Cystic Fibrosis Foundation’s Brewer’s Ball and is the marketing lens on the Capital Camps’ lay committee.

Laurie holds a BS in Marketing and International Business from the University of Maryland, College Park and an MBA with a concentration in Management and Corporate Communication from Fordham University. She lives in the DC ‘burbs with her husband and two boys who have boundless energy and are begging for a dog.

Leigh Belanger

Leigh Belanger

Content Strategist

Leigh is a writer, editor, and marketing strategist helping mission-driven companies, small businesses, and nonprofit organizations tell their stories. She thrives on collaborating with teams and individuals to articulate their values, shape their narratives, and reach their audiences with top-notch content.

Over a 20-year career, Leigh has led communications and programming efforts in the non-profit sector; written two cookbooks and countless editorial stories; spearheaded and launched a network and event series for women entrepreneurs; developed programming for educational events, and taught writing and communications to hundreds of students.

Leigh lives in the Jamaica Plain neighborhood of Boston with her spouse and two young boys, where you might find her moving plants around in the yard, supporting progressive candidates and causes, and struggling with where to put all the books.

Lilia LaGesse

Lilia LaGesse

Senior Strategist

Lilia LaGesse is an award-winning strategist and designer specializing in the nonprofit, advocacy, and education sectors. She is passionate about making the world’s knowledge more easily accessible and understandable through bold, exciting communications that not only educate but inspire, and she thrives at the intersection of creativity, accessibility, and strategy.

Her experience working with diverse teams in a variety of in-house, agency, and entrepreneurial roles allows her to collaboratively navigate complex problems and come up with strategic solutions that empower organizations for future growth. A friendly Midwesterner at heart, she approaches every project—whether helping clients navigate print-to-digital transitions to art directing national public information campaigns—with a warm smile and thoughtful questions.

Lilia holds a BS in Communication Studies and Art Theory & Practice from Northwestern University and a MA in Integrated Design from the University of Baltimore. She is a Certified Professional in Accessibility Core Competencies (CPACC) from the International Association of Accessibility Professionals (IAAP). When not at her laptop, Lilia can be found sporting one of her many pairs of glasses—her favorite accessory—and enjoying the DC arts and culture scene at film festivals, concerts, and museum exhibits.

Lirit Rosenzweig Topaz

Lirit Rosenzweig Topaz

Video Producer

Lirit Rosenzweig Topaz has more than 20 years experience as a producer of animation, live action TV shows, films, music videos and live events. She has a strong passion for the industry and loves collaborating with clients. As the executive producer, Lirit has worked on a variety of projects including Sonic the Hedgehog, Marvel Avengers, Harry Potter, Barbie, Facebook, Spielberg Foundation, The Tunies and produced the animation in the feature film Ask Dr. Ruth which premiered at Sundance and Tribeca 2019 and is streaming on Hulu.

Liz O'Meara-Goldberg

Liz O'Meara-Goldberg

Senior Strategist

Liz O’Meara-Goldberg is a strategic and thoughtful consultant with over 15 years of experience in marketing and communications strategy, planning, and implementation. Her specialties are audience-focused messaging, content marketing, brand engagement, media strategy, and revenue development.

Liz works with organizations to use marketing and communications tools to grow their audience, revenue, and impact. She has recently completed projects focused on value proposition and messaging, earned revenue/sales growth, and event strategy. Liz originated the marketing and business development role at a young and rapidly growing fundraising services firm serving the nonprofit sector. There she implemented a client engagement (acquisition and retention) strategy, which resulted in over 175% growth in client volume and revenue in the first two years.

Liz has worked extensively in the nonprofit arts space—at theatres and arts organizations large and small—including Studio Theatre, Synetic Theatre, Fine Arts Work Center, and Greater Boston Stage Company. She has created and led sales campaigns and promotions, audience development initiatives, earned media strategy, and content development. Liz began her career at The George Washington University (GW) on the Marketing and Creative Services team.

She holds a BA in American Studies and Theatre from GW and an MS in Arts Administration from Boston University. She loves Hamilton: An American Musical, her ridiculously overgrown collection of sunglasses, and runs (jogs, let’s be honest) through the nation’s capital.

Luiz Varanda

Luiz Varanda

Web Developer

Luiz Varanda is a Brazil-born web developer with more than 20 years of experience, who uses the latest technologies to help nonprofits thrive. This Systems Engineer is a developer and designer in one - with an eye on both form and function. Over the years, Luiz has played a fundamental role in numerous award-winning projects and his work mentioned in the Entrepreneur magazine and Atlanta Business Chronicle.

Also a drummer, music feeds his creative and mathematical sides. He has traveled to over 40 countries and for the last 20 years has called Atlanta home.

Luke Rafferty

Luke Rafferty

Video Producer

Luke’s journey with a camera began in early childhood, as he was rarely without one - capturing family images, snapping outdoor landscapes, or creating videos with older siblings that we still laugh about today. That childlike wonder, sparked way back when, is something he still carries today - as he seeks to produce impactful digital narratives.

No matter the size of the production, Luke is capable of creating your story. Whether corporate social responsibility, a nonprofit profile, or a campaign vignette, Luke is well equipped to tackle the video project of your dreams.

When Luke isn’t traveling to film, he can be found adventuring with his wife and pup, volunteering as an EMT with his local fire company, furthering his experience as a private pilot, catching up on the latest documentaries or reading in the evenings.

Marci Klugman

Marci Klugman

Senior Strategist

Marci has spent 20+ years in the marketing industry serving roles on both the client and agency sides of the business. Over the course of her career, she has developed a deep passion for uncovering consumer insights through various research techniques and using those insights to develop razor-sharp marketing plans that help her clients achieve their goals. Marci got her start in the big ad agencies of New York City working on iconic brands like Pepsi, Campbell’s Soup and Frito-Lay before moving to Washington, DC where she spent over a decade in the marketing department at the Discovery Channel. During her tenure at Discovery, Marci served as the Director of Consumer Marketing where she managed award-winning campaigns for some of the network’s highest rated programs including Shark Week, Deadliest Catch and Planet Earth.

More recently, Marci has applied her marketing expertise to the nonprofit and educational sectors and has found great personal fulfillment working with causes that are near and dear to her heart. When she’s not conducting focus groups or executing marketing campaigns, Marci can be found volunteering for various organizations within her community that involve her children’s boundless activities, like their neighborhood swim team or Jewish Day School (fun fact: Marci is the resident Middle School choreographer and still wishes she’ll make her way onto a Broadway stage someday).

She lives in the DC suburbs with her awesome husband, three incredible children and fluffy Labradoodle Teddy.

Mary Grace Kennedy

Mary Grace Kennedy

Content and Fundraising Strategist

Mary Grace Kennedy brings nearly a decade of nonprofit management, strategic planning, and fundraising experience to her consulting work. She specializes in content creation and fundraising strategy. Mary Grace is committed to improving operational efficiencies to effect change and build social good, and she believes in the power of a strong brand and a good proofreader. Her work to date has focused on the arts sector, working at a handful of nonprofit theatres in Washington, DC and in her home state of South Carolina. Most recently Mary Grace worked for Studio Theatre in institutional advancement where she served as the key project manager for a $20 million dollar capital campaign, led a strategic planning process, and oversaw institutional giving.

Mary Grace holds a BA in Economics from Furman University. While she considers DC home, she currently lives in Geneva, Switzerland where she’s enjoying the chance to travel and spend time in the great outdoors.

Matt Adler

Matt Adler

Senior Strategist

Matt has worked with over a dozen clients in the nonprofit space, with a focus on social media community management, email copywriting, web content, and blogging. He works in both English and Spanish and also speaks Hebrew, Arabic, French, Portuguese, Catalan, and some Yiddish. His public relations specialties include the Jewish community, healthcare communications, and Latino audiences.

A proud Hoya, Matt is a graduate of Georgetown University’s Masters degree in Public Relations and Corporate Communications.

May Young

May Young

Email Production Specialist

May leverages her graphic design experience to develop email campaigns that are both beautiful and impactful. She enjoys advising her clients on email marketing best practices, from template design and content strategy to information architecture, A/B testing and deployment.

Over her career, May has worked with a range of clients including IEEE, Memorial Sloan Kettering Cancer Center, Pantone and Xandr. Ever mission-minded, she is especially proud to support several nonprofit organizations. One of her greatest achievements was with the Child Mind Institute, where she established a bilingual (English/Spanish) campaign to share COVID-19 mental health awareness tips with parents whose children have conditions such as ADHD, depression, OCD and autism.

May graduated from the School of Visual Arts with a degree in Graphic Design. She also holds professional certifications from the New Jersey Institute of Technology. Originally from Hong Kong, she spent her formative years in the New York City Metro area and currently resides in Jersey City.

When she is not working, May likes listening to music, exploring cuisines and practicing photography.

Megan Rae

Megan Rae

Digital Advertising Consultant

Megan Rae brings nearly a decade of digital marketing experience across paid campaigns in a variety of industries to her consulting work. Specializing in all aspects of pay per click marketing, she has a proven track record of helping clients meet or exceed their goals in areas such as lead generation, event & webinar promotion, and growing customer lists. She currently holds Google Ads Certifications in Search, Display, Shopping, and Video, and is an Accredited Bing Ads Professional.

Megan graduated from the University of Central Florida with a degree in Advertising and Public Relations and a minor in Hospitality Management. She currently resides in South Florida with her family. In her free time she enjoys deep sea fishing off the coast, baking anything sweet, and reading the latest book from Reese’s Book Club.

Megan Sorenson

Megan Sorenson

Senior Strategist

Megan Sorenson is a dedicated fundraiser and grant writer as well as a seasoned marketing and communications professional. She began her career in the marketing division of a major book publishing company because she believes in the power of storytelling. Megan applies her skills and nearly fifteen years of experience working with arts and cultural organizations in the nonprofit sector to share stories of philanthropic impact and opportunity.

She is frequently teased for her many lists, yet her penchant for meticulous project management is paired with a creative approach to content and audience strategy. Never having outgrown the need to ask “Why?” Megan designs strategies that derive from a place of authenticity and intentionality. She is most satisfied when she can help amplify causes that make the world better or give voice to individuals who deserve to be heroes but are, too often, unsung.

Megan enjoys drinking dry Portuguese wines, traveling and then putting a pin in the world map that hangs in her western New York home office (near Buffalo but with 20” more snow annually, on average), and discovering new ways to make her baby girl belly laugh along with her husband.

Michelle Mangen

Michelle Mangen

Bookkeeper

Michelle Mangen has worked in bookkeeping since 1995 (remember when bell-bottoms were cool and cell phones hadn’t ruined our lives yet?). On top of her 20+ years of experience, Michelle is a born get-shit-done-r. She literally can’t help herself — if she sees a system that’s not producing results, she grabs it by the ears and methodically makes it work.

When she’s not translating boring financial jargon into plain English, you can find Michelle learning Latin dances, reading, or exploring this great world. She’s lived in so many places she never quite knows how to answer the question, “Where are you from?” She’s currently living in the central highlands of México.

Miriam Brosseau

Miriam Brosseau

Senior Strategist

A Jewish nonprofit veteran and creative communications strategist, Miriam Brosseau loves to help mission-driven leaders ask bigger questions and tell smaller stories. She was the first Director of the TED-style platform ELI Talks, resulting in over 100 talks, a million minutes viewed around the world, and a Telly Award. As Chief Innovation Officer of See3 Communications, she designed, led, and evaluated a professional development series on storytelling for Make-A-Wish America and its chapters. Miriam also served as the interim Director of Marketing for global crowdfunding platform Charidy. She frequently collaborates with Lisa Colton of Darim Consulting on projects that help Jewish nonprofits pivot their models and build community in the digital age. Miriam holds a masters in Jewish Professional Studies from Spertus and a certification in Storytelling for Influence from IDEO. She is a member of the ROI network of young Jewish entrepreneurs, and was named to both the New York Jewish Week’s “36 Under 36” list in 2013, and Chicago’s “Double Chai in the Chi” in 2019. Jewish professional by day, Jewish creative by night, Miriam is half of the “biblegum pop” duo Stereo Sinai and co-hosts the podcast “Throwing Sheyd: Better Living Through Jewish Demonology,” both with her husband Alan Jay Sufrin. The rest of the time, she’s reading, roller skating, and wrangling her two gorgeous kiddos.

Reggie Holmes

Reggie Holmes

Web Designer/Developer

Reggie Holmes is a multidisciplinary creative professional focusing his work with the Greater Good team on web design and development. With a background in traditional graphic design and branding, he brings a designer’s eye to his work building modern websites for businesses and organizations. He believes your website is your most important digital communication tool and should be designed and delivered in a way that creates and continues important conversations. Reggie enjoys watching and playing sports and cooking. Reggie is a native of Richmond, VA and he currently resides in Northern Virginia with his wife.

Robert Byrne

Robert Byrne

Email Production Specialist

Rob Byrne is a seasoned digital strategist with a lifelong affinity for social justice. With ten years of experience in electoral politics and nonprofit advocacy, Rob specializes in data, ad operations, and email marketing. During the 2016 primary, he helped build the “Bernie dialer,” a first-of-its-kind canvassing tool to automate volunteer calls to cell phones for a national campaign. From 2017-2019, Rob led digital fundraising at LGBTQ Victory Fund before taking on personal clients, including Congresswoman Cori Bush and former U.S. Rep. Katie Hill. When he’s off the clock, chances are he’s exploring Rock Creek Park or cheering on the Nats (even in these trying times). He is presently losing his mind over Beyonce’s new single, “Break My Soul.”

Ryan Morgan

Ryan Morgan

Digital Ads Strategist

Ryan Morgan is a 15+ year digital marketing expert with a focus on strategy, digital advertising, analytics, and SEO. He has led organizational and agency digital teams and has a history of driving growth for organizations.

Ryan was formerly the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing. He focused on building digital marketing strategies that allow companies to increase relevant traffic, generate high-quality leads, engage prospects and customers, and create a profitable inbound pipeline.

Prior to his agency work, Ryan spent nearly ten years running a digital marketing team on the organizational side. Ryan also founded and teaches The SEO Cohort, a live SEO training cohort.

Saayali Rege

Saayali Rege

Senior Strategist

With over 9 years of marketing and communications experience across agencies as well as the education, technology, and nonprofit industries, Saayali is a results-oriented marketing and communications strategist.

Saayali is passionate about using marketing to help organizations increase brand value and expand their consumer bases. She designs strategy for branding, web presence, social media, email marketing, and campaigns that connect the organization to the people they want to reach most. In her most recent roles, she has been responsible for developing and executing integrated marketing strategies to catalyze the growth of a variety of brands.

She has a Bachelors in Business Administration with a focus in Marketing and Psychology, is multilingual, and enjoys channeling her inner 90 year old through knitting and crocheting. She believes she’s a good cook and dancer, but her family may disagree with that.

Sarah Aftergood

Sarah Aftergood

Content Strategist and Designer

Sarah Aftergood is a content creator and graphic designer who believes in harnessing the power of social media to foster positive social change.

An artist at heart, she is fascinated by the emotional and behavioral outcomes of our aesthetic experiences. This passion led her to pursue a master’s degree in cognition and communication from the University of Copenhagen, where she studied the role of activist art in furthering social justice initiatives.

Though she cherishes her New York upbringing, she loves the Scandinavian lifestyle of her adopted home of Denmark, where she has lived for the past four years.

Sarah Klein Masterson

Sarah Klein Masterson

Senior Strategist

Sarah has dedicated 20+ years of her professional life to cause-driven communications for a better world. She’s passionate about inspiring people to say “Me, too!” and “I’m IN,” rather than “So what?”

Sarah’s expertise is copywriting and message strategy for individual giving. With degrees in both psychology and communications/rhetoric, she brings a unique and timely perspective to donor communication. Her work is shaped by her study of the psychology of philanthropy, pioneered by Dr. Jen Shang and Dr. Adrian Sargeant.

She has worn many hats in nonprofit communications: as communications director and senior copywriter on nonprofit staff, as a board member and advisory council member, and since 2004 as a consultant. She has served national NPOs, global NGOs, community-based organizations, grantmaking institutions, higher ed, and social entrepreneurs.

Sarah has lived and worked in Washington, DC and Austin, TX, where she’s now based with her two teenage children and their beloved cat, Poppy.

Serena Jezior

Serena Jezior

Senior Strategist

Serena brings a passion for mission-driven work and social justice to every project she tackles. With over 10 years of experience in the nonprofit space, she holds expertise in strategic messaging and initiatives, issue-based campaigns, content development, and project management.

Over the course of her career, Serena has led advocacy campaigns, advised senior nonprofit leaders on organizational strategy, organized fundraising initiatives, and served as a trusted friend and colleague to many. She served as the Deputy Director of an organization supporting public-interest litigation to combat white supremacy. There she oversaw a multi-million dollar fundraising effort and coordinated the accompanying public messaging campaign. Before that, she spent years as a national advocate for the charitable sector—engaging with federal policymakers to preserve the integrity and spirit of charitable giving in the United States and enable a landscape that allows nonprofit organizations, and the people they serve, to thrive.

Serena chose to make a career in the nonprofit world in service of one primary goal: to leave the world better than we inherited it. She has worked with all kinds of organizations and cherishes every experience working with like-minded people who are passionate about making a positive impact.

Serena holds a BA from The Ohio State University (Go Bucks!) and an MPA from Indiana University, where she split her coursework between the O’Neill School of Public and Environmental Affairs and the Lilly Family School of Philanthropy. She hails from Cleveland, OH, but has made an adopted home of Washington, DC—where she has lived since 2015.

Shelly Nelson-Shore

Shelly Nelson-Shore

Senior Strategist

Shelly is a storyteller, strategist, fundraiser, and project manager. Shelly has worked in nonprofits for seven years in clinical, communications, and development roles, taking a full-system, strengths-focused approach to helping her organizations succeed. She uses the power of narrative, compassionate listening, and data-driven storytelling to create campaigns and projects that are vulnerable, open-hearted, strategic, and focused on building connection and community.

A dedicated nonprofit professional, Shelly holds a BA from Brandeis University in Sociology, Creative Writing, and Women’s & Gender Studies, as well as a Master’s in Social Work from the University of Maine. She has worked with nonprofits in the reproductive justice, child advocacy, education, and service fields. She centers her work on developing communication and fundraising campaigns focused on increased engagement and ROI, with an emphasis on creating strategies and tactics that meet teams where they are and guide them towards where they want to be.

In her free time, Shelly reads a truly alarming number of books, volunteers as a hotline advocate, experiments with home bartending, and attempts to single-handedly sustain the stationery industry with her pen-pals. She lives in New York with her partner, raising one human, two dogs, and an ever-expanding collection of plants.

Suhailah Waheed

Suhailah Waheed

Content and Fundraising Strategist

An active volunteer in the community, Suhailah Waheed has served in the nonprofit industry professionally for the last three years. After graduating with her BA from her hometown university North Carolina Central University, Suhailah relocated to Austin, Texas with her husband. She maintains several volunteer positions in the development sector while working as an Operations Coordinator for Impact Austin, a local women’s giving circle. Suhailah has also served on the board of the Young Women’s Alliance as the VP of Development for the fiscal year 2018 and 2019. It is through these experiences that she solidified her passion for philanthropy and fundraising.

Suhailah loves to find innovative ways to connect supporters to organizations through technology. She believes everyone deserves optimal support in fulfilling their goals toward social change.

Tom Fazzini

Tom Fazzini

Operations Director

Tom brings extensive experience serving in political and non-profit communications roles at the federal and local government levels, in campaigns, and as an advisor to non-profit and progressive organizations. He served for five years as the Deputy Chief of Staff and Communications Director for a member of the District of Columbia Council where he worked to support progressive legislative initiatives. Previously, he was a Senior Director at West End Strategy Team, and Senior Associate at Rabinowitz/Dorf Communications where he advised non-profit organizations on all aspects of communications including fundraising and media relations. Tom served as a communications official in the U.S. Department of Agriculture, and as press secretary for U.S. Senator Ben Nelson and deputy press secretary for U.S. Senator Ron Wyden. During the 2008 campaign season, Tom served as the deputy communications director for the Obama campaign in Indiana. He also served as a senior communications official at a start-up nonprofit focused on ending the corrupting influence of money in politics. Tom is a graduate of Oberlin College.

Tukio Machini

Tukio Machini

Content Specialist

Tukio Machini is a true believer that thoughtful storytelling has the power to change the lives and opinions of many. After years spent as a digital marketer for consumer goods, she set her sights on using skills as a strategist and producer to create lasting impact. Since making this pivot, she has worked closely with filmmakers on films like Becoming, Athlete A, Planned Parenthood’s Ours to Tell and A Woman’s Work. During her work on impact campaigns, she has been able to work with established nonprofits to start-up organizations, including Human Rights Campaign, Center for Popular Democracy, and more. While she’s not dreaming up strategies or producing content, you can find her spending too much on cocktails in Brooklyn, or half listening to podcasts that she will inevitably over explain to anyone who will listen.

Valerie Weisler

Valerie Weisler

Content Strategist

Val Weisler (she/her) is a community builder and activist from New York. She’s a sucker for a good story, and loves collaborating with changemakers to make sure their stories are amplified. Through grassroots fundraising, content strategy, and too much coffee, Val has grown her youth empowerment organization, The Validation Project, into a global, award-winning movement of 40,000 K-12 students over the past 8 years. And as State Voices’ Digital Training Manager, Val oversees the rollout of new digital organizing tools and strategies for the State Voices network.

Val’s work has been featured by Glamour, CNN, Oprah Magazine, and more. She holds a B.A in Education Advocacy and a minor in Spanish from Muhlenberg College. She can quote Mamma Mia! word for word, and makes a killer chicken parmesan.

Wendy Cohen

Wendy Cohen

Senior Strategist + Business Development Specialist

Wendy has been working at the intersection of storytelling and impact for over 18 years. As the former President of Picture Motion, Wendy played a leading role in strategic planning, campaign development and partnerships. She designed impact and audience engagement campaigns for Time, Becoming, Free Solo, Won’t You Be My Neighbor, Minding the Gap, 13th, Inequality for All, An Inconvenient Sequel and Lion. Prior to joining Picture Motion, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for The Visitor, Food, Inc, The Cove, Waiting for “Superman”, Lincoln, Middle of Nowhere and A Place at the Table. Wendy was born and raised in Montreal and in 2006, became the very first Community Manager for The Huffington Post.

Yngrid Chacon

Yngrid Chacon

Graphic Designer

Yngrid is an experienced visual designer, fluent in both digital and print design. She applies her knowledge of design trends and hands-on expertise to create design solutions that meet the needs of both client and user. An expert in Adobe Creative Suite, Sketch and InVision, Yngrid creates engaging and visually striking products across a spectrum of digital mediums. She also brings experience building data visualizations and overseeing delivery of marketing collateral from previous design firms. Her approach includes conducting in-depth research to pair clear visual design with intuitive UX in developing sleek, on-brand graphics. Outside of work Yngrid enjoys video games and illustration. Yngrid studied Communication Design at Emily Carr University of Art and Design.

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