About us

Good causes deserve great strategy.

Greater Good Strategy is a women- and nonbinary- led digital marketing, social media, and online fundraising agency. Our team of 60+ expert consultants specializes in research, fundraising strategy, content creation, project management, graphic design, digital analysis, and more. Oh, and we never shy away from a Prince dance party.
Origin story

The Good(stein) behind Greater Good Strategy.

Emily P. Goodstein

CEO + Founder
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Driven by my belief in the power of grassroots organizing, I spent the early part of my career as an IRL organizer working on abortion access for an interfaith organization. Then, I moved to a gig at a software company where I got a front-row seat helping nonprofits raise money online. My clients included internationally-focused relief and aid groups, local and regional food banks, and DC-based advocacy orgs. With everything I’d learned and the incredible network of changemakers I built, I took the leap into independent consulting — working with clients like Salesforce, Sefaria, and The Nature Conservancy to drive awareness and action.
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Our team

GGS has an expert for every project.

“Being part of Team GGS has been incredible — not just for my career, but for my self-confidence. Our leadership team is the most genuinely supportive group of people I have ever worked with, and every person who comes to GGS is driven to make a meaningful impact in the world. The culture of teaching, mentorship, growth, and support is like nothing I've ever experienced. Emily has created something truly amazing.”
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