Digital marketing + fundraising from good to greater.

About

We’re a group of creative folks ready to help your organization however we can.

Things we love: people who care about their work, effective engagement strategies, cupcakes and social change.

Emily P. Goodstein

Founder + CEO

Contact Emily

Emily P. Goodstein combines her love of digital media with her extensive grassroots organizing background to help clients scale quickly and sustainably. Emily’s work helps organizations fulfill their missions, leveraging a multichannel approach to meld offline and online tools, including social media strategy, web and email outreach, fundraising, user experience consulting, and content marketing.

Goodstein brings over 15 years of nonprofit advocacy, fundraising, marketing, and organizing experience to her work. Before launching Greater Good Strategy, she served as a Client Success Manager for Blackbaud (previously Convio), where she empowered nonprofit clients to achieve their online fundraising and advocacy goals. During her work at Blackbaud, Goodstein managed a wide range of accounts, including internationally-focused relief and aid groups, local and regional food banks, and DC-based advocacy organizations. Prior to her move to the private sector, Emily was Director of Student Outreach for the Religious Coalition for Reproductive Choice (RCRC), an interfaith coalition working to preserve reproductive freedom.

Emily has been featured on NPR and WTOP, in the Washington Post, the Washington Jewish Week and Washingtonian and on DCist, Apartment Therapy and the Huffington Post. She is a graduate of Selah, the Rockwood Leadership Training Program’s collaboration with Bend the Arc, and an active member of the Women’s Information Network and Sixth & I Synagogue.

When she’s not Instagramming, Emily can be found behind the camera. In 2013, she completed the photography for the Washington, DC Chef’s Table cookbook — using her lens to document the city’s dynamic food culture. Goodstein completed her second cookbook in 2017, Great Food Finds, Washington which includes over 60 recipes from DC area restaurants and mouth watering images to accompany them. Her third book, No Access Washington, DC is a behind the scenes look at hard to reach or off limits spots in and around DC. It is expected to hit shelves in December 2018. She also specializes in photographing birth, joining women for home, birth center, or hospital births to capture the day their little ones arrive.

An activist at heart, Emily’s interest in organizing and online outreach was sparked while she was a student at The George Washington University (GW). She earned a BA in human services at GW and started the university’s chapter of Planned Parenthood. She’s a lifelong supporter and former board member of Planned Parenthood of Metropolitan Washington.

Emily lives in DC’s Columbia Heights neighborhood with her partner, Ron. Their books are arranged in rainbow order.

Shannon Powers

Managing Director

Shannon is a copywriter, content strategist, and digital marketer whose winning concepts and engaging campaigns achieve her clients’ goals. She has worked with a diverse array of clients from non-profits to tech companies, lifestyle brands to blockchain startups.

Shannon combines her passion for words, obsession with data, and love for technology to create content that is more than just words — she crafts compelling narratives informed by the nuance of her clients’ projects and backed by research, marketing best practices, and analysis.

Insatiably curious, Shannon holds a BA and MA in Political Science from Hebrew University and George Washington University respectively and a JD from the University of Connecticut School of Law.

She lives in Washington, DC, serves on the Board of the Edlavitch DCJCC, and drinks far too much coffee.

Rosa Del Angel

Senior Strategist

Rosa is a seasoned digital professional dedicated to finding successful and innovative ways to use digital for the greater good. She has served as digital principal strategist for nonprofit organizations like Voto Latino, Human Rights Watch, SEIU, Amnesty International USA, The Chesapeake Bay Foundation, Ocean Conservancy, The American Diabetes Association and CARE to mention a few.

She has a proven track of developing digital campaigns focused on outcomes, impact, ROI, growth, and increased engagement. As a digital strategist, she has developed a wide range of digital advocacy, fundraising and grassroots campaigns and solutions, leveraging channels and tactics across all levels of the digital conversion funnel, including email, website and eCRM management, social media, display advertising, search marketing, SEO, content creation and strategy, conversion rate optimization, marketing automation, SMS, digital analytics and mobile apps.

Rosa is a bilingual, proud Latinx that has been living in Washington, D.C. for the past 15 years.

Liz O'Meara-Goldberg

Senior Strategist

Liz O’Meara-Goldberg is a strategic and thoughtful consultant with over 15 years of experience in marketing and communications strategy, planning, and implementation. Her specialties are audience-focused messaging, content marketing, brand engagement, media strategy, and revenue development.

Liz works with organizations to use marketing and communications tools to grow their audience, revenue, and impact. She has recently completed projects focused on value proposition and messaging, earned revenue/sales growth, and event strategy. Liz originated the marketing and business development role at a young and rapidly growing fundraising services firm serving the nonprofit sector. There she implemented a client engagement (acquisition and retention) strategy, which resulted in over 175% growth in client volume and revenue in the first two years.

Liz has worked extensively in the nonprofit arts space—at theatres and arts organizations large and small—including Studio Theatre, Synetic Theatre, Fine Arts Work Center, and Greater Boston Stage Company. She has created and led sales campaigns and promotions, audience development initiatives, earned media strategy, and content development. Liz began her career at The George Washington University (GW) on the Marketing and Creative Services team.

She holds a BA in American Studies and Theatre from GW and an MS in Arts Administration from Boston University. She loves Hamilton: An American Musical, her ridiculously overgrown collection of sunglasses, and runs (jogs, let’s be honest) through the nation’s capital.

Mary Getz

Senior Strategist

With more than 15 years of experience in online communications and fundraising, Mary Getz has been the strategic and creative digital campaign lead for a diverse range of charitable, political and religious institutions. While on staff in the Episcopal Church’s Office of Government Relations, Mary spearheaded the denomination’s advocacy, organizing and communications work. Mary’s thought leadership has helped her clients raise money, grow and cultivate their constituent base, drive advocacy actions and develop their online brands.

Her background in integrated marketing and multichannel campaigns paired with strong technical skills enables Mary to help clients bridge the gap between strategy and implementation.

She thrives on a challenge – whether that’s a new way to identify and view donor segments or leveraging emerging technology to expand an organization’s reach. She brings creativity and discipline to all aspects of her work driving campaigns to measurable new heights.

Eleiza Braun

Senior Strategist

Eleiza Braun is a consultant with more than 15 years of experience in communications and fundraising strategy, planning, and implementation. She specializes in project management and pulling together diverse teams of organizers and communicators to coalesce around a mission and achieve their communications goal. Eleiza believes strongly in the emergent theory of organizing, that the whole is always greater than the some of its parts.

Eleiza has worked with a broad array of organizations, addressing issues from workers’ rights, food justice, human trafficking and everything in between. She uses this experience to work with clients to develop the right messages, and messengers, to reach their audience, raise funds, and achieve their goals. After 10 years in communications consulting in the US, Eleiza moved to Geneva, Switzerland to work for the Director of Donor Relations for the Global Funds to Fight AIDS, TB and Malaria. Since then, Eleiza has worked domestic and global organizations to develop their communications and fundraising strategies, including financial accountability mechanism for government, foundation and individual donors.

Eleiza holds a BA in American Studies International Relations and Womens Studies GW and currently lives in Storrs, CT with her husband, two children and 6 chickens.

Daniel Buckley

Senior Strategist

Daniel has worked in nonprofit digital fundraising and marketing for 14 years, both in-house and at agencies. He has worked with a diverse set of local, national, and international organizations, including 350.org, Covenant House, American Parkinson Disease Association, Reconstructing Judaism, Northeast Animal Shelter, and Native American Rights Fund, to name a few.

While specializing in digital direct response and integrated campaigns, Daniel’s passion for nonprofit communications has lead to strong experience in a range of fundraising and marketing functions from brand strategy, strategic planning and cause marketing to social media management and data and analytics.

Daniel lives in northern Westchester County, NY, where most of his “non-work” hours are spent on his second job as a dad of two young kids.

Alex Dodds

Senior Strategist

Alex Dodds is a digital strategist, writer, and designer who works with progressive candidates, nonprofits, and small businesses to create clear and compelling outreach and promotion campaigns.

Alex works in partnership with clients to understand their program goals and the values behind their work. She specializes in creating proactive content plans rooted in that understanding, and in collaboratively understanding the voice of her clients to make those materials powerfully resonant to the people they work alongside. This often involves identifying major messages and themes, considering partners and allies who should be involved, building content plans, and then writing copy, creating graphics, and doing the digital publishing necessary to bring it all to life. Her projects also sometimes include first-person interviews and data visualization.

Prior to establishing her consultancy Alex worked in nonprofit communications on issues of government transparency, excellence in city government, equitable neighborhoods, and organized labor. She grew up in a household that ate both pierogis and latkes at the holidays, and she holds a BA in American Studies and Graphic Art from Smith College. She lives and organizes locally in Washington DC’s Ward 4.

Molly Dilworth

Social Media Strategist

Molly specializes in marketing and communications strategies, working with clients to amplify their online presence and communicate their story with precision, personality, and impact.

Deeply rooted the nonprofit world, Molly works closely with community based, purpose driven businesses and nonprofits helping them carve out a niche and make an authentic connection with their audience. Since spending her formative years training in social justice and grassroots organizing in DC, Molly has worked in a variety of nonprofit spaces ranging from reproductive justice, animal welfare and environmental education & community outreach.

Molly is a proud banana slug with a BA in Feminist Studies from UC Santa Cruz. A California native, she thrives from exposure to new places, diverse industries, and passionate people which has led her to work with a wide variety of clients. In the last 10 years Molly and her husband Adam have lived and worked from a sailboat in San Diego, a stone home in rural France, an apartment in Boston, an adobe house in northern New Mexico, and many a campsite in between. They most recently made a home in Annapolis, MD with their toddler Harriet.

Suhailah Waheed

Content and Fundraising Strategist

An active volunteer in the community, Suhailah Waheed has served in the nonprofit industry professionally for the last three years. After graduating with her BA from her hometown university North Carolina Central University, Suhailah relocated to Austin, Texas with her husband. She maintains several volunteer positions in the development sector while working as an Operations Coordinator for Impact Austin, a local women’s giving circle. Suhailah has also served on the board of the Young Women’s Alliance as the VP of Development for the fiscal year 2018 and 2019. It is through these experiences that she solidified her passion for philanthropy and fundraising.

Suhailah loves to find innovative ways to connect supporters to organizations through technology. She believes everyone deserves optimal support in fulfilling their goals toward social change.

Mary Grace Kennedy

Content and Fundraising Strategist

Mary Grace Kennedy brings nearly a decade of nonprofit management, strategic planning, and fundraising experience to her consulting work. She specializes in content creation and fundraising strategy. Mary Grace is committed to improving operational efficiencies to effect change and build social good, and she believes in the power of a strong brand and a good proofreader. Her work to date has focused on the arts sector, working at a handful of nonprofit theatres in Washington, DC and in her home state of South Carolina. Most recently Mary Grace worked for Studio Theatre in institutional advancement where she served as the key project manager for a $20 million dollar capital campaign, led a strategic planning process, and oversaw institutional giving.

Mary Grace holds a BA in Economics from Furman University. While she considers DC home, she currently lives in Geneva, Switzerland where she’s enjoying the chance to travel and spend time in the great outdoors.

Julia Smith

Content Strategist and Operations Consultant

Julia Smith is a writer, editor, facilitator, and content and community strategist. She has spent her entire 15+ year career working with nonprofits, social enterprises, and small businesses, most recently as Director of Online Content & Community at a national nonprofit called Interfaith Youth Core. Prior to IFYC, Julia managed communication channels, campaigns, volunteers, and projects for organizations including Idealist.org, the Nonprofit Technology Network, Pipeline Angels, and the 2008 Obama campaign.

Julia is a co-founder of the nonprofit writing center 826DC, the co-creator of a free online guide called Scrum Your Wedding, and an alum of the RISE Collective. Someday she hopes to run a retreat center for grassroots activists and artists who need space to pause, breathe, create, and build community. Though she currently lives in Chicago, she is a DMV native who compulsively “walks left, stands right” on escalators.

Lital Firestone

Content Strategist

Lital Firestone is an activist and artist who grew up in Har Halutz, Israel as a child and moved to the D.C. suburbs with their family. They spent four years at the University of Virginia (UVA) completing both their BA in Foreign Affairs and their Masters of Public Policy. They spent the last two years living in Tel Aviv, first as a Dorot Fellow, where they engaged in the difficult political and social issues surrounding Israel/Palestine and created a collection of poetry and collage about their experience as a genderqueer person understanding home on contested land. They spent the next year as an NIF Shatil Fellow creating a podcast about civilian voices in Gaza for Gisha-Legal Center for Freedom of Movement.

At UVA, Lital spent the majority of their time co-founding and leading a dialogue retreat called PULSE where students are facilitated in identity questions surrounding race, gender, class, sexual orientation, and cycles of oppression. They also conducted research on and developed a policy proposal for young LGBTQ adults in Latin America to receive effective online mental health resources. Lital enjoys meditating, traveling, music and dance, and is conducting a series of queer performance workshops across the US.

Noelle Wong

Content Strategist

Noelle Wong is Binghamton University alum with a demonstrated passion for social change. She loves finding various ways to enhance her community from volunteering at local animal shelters to working as a marketing intern to revitalize iconic Coney Island. On her days off, you can find Noelle at a yoga studio or her favorite tea shop in New York City. She is eager to bring this passion to Greater Good Strategy clients as they go from good to greater!

Erica Mutschler

Content Strategist

Erica is a content marketing, fundraising-loving strategist. She has more than a decade of communication and nonprofit fundraising experience and is committed to helping businesses and nonprofits find their voice, establish their message, and share their story with clients and constituents.

A graduate of American University with a bachelor’s degree in communication studies and a master’s degree in public communication, Erica has lived in Albuquerque, D.C., Jerusalem, Beijing, and Chicago. When she’s not baking, and eating said treats, Erica loves to travel to her home state of New Mexico (a.k.a. eat green chile) and spend time with her husband and son at their home in Washington, D.C.

Amelia Roberts

Content Strategist

Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant. Student loans from nursing school inspired her to put her marketing experience to use and she started offering social media management support to a variety of purpose-driven organizations. Shortly after that, Amelia had the opportunity to become an online community manager for a health literacy association and later dove into social media data analytics with Stanford University’s MedX project. Along the way she saw a need for other health professionals to start disseminating their expertise and make reliable health content easy to find. One thing lead to another and now, as a visibility expert and digital marketing consultant, Amelia helps under-recognized professionals become thought leaders by skipping the maddening Facebook Ads, sales funnels, and algorithm changes. Instead, she coaches her clients to engage online collaborative partners such as podcast hosts, bloggers, and social media referral networks who already have the “know, like, and trust” of thousands of supporters.

Amelia lives in Silver Spring, serves on the Board of the Maryland Black Chamber of Commerce, and loves planning real or imagined food tours.

Anna Schardt Baker

Storytelling and Content Strategist

Anna is a consultant with more than 15 years’ experience in marketing, communications and publishing. A nonprofit girl at heart, she feels most at home when working for a great cause. While much of Anna’s experience lies in public health and education, she loves to apply her talents to new issues and industries.

Long fascinated by how information is organized, presented and consumed, Anna focuses on helping organizations connect with target audiences through killer content. This style guide devotee owns more than one refrigerator magnet proclaiming, “I’m silently correcting your grammar.”

Anna earned her B.A. in Professional Writing from Carnegie Mellon University. Her family of five (seven, if you count the kitties) lives in Arlington, VA.

Hanaa Rifaey

Expansion and Fundraising Strategist

Hanaa Rifaey is a consultant specializing in marketing, management, and fundraising. Previously, she served as the President and Publisher of The American Independent News Network (AINN), where she transformed the organization into a thriving media institution that nationalized local issues and localized national issues. Before her time at AINN, Hanaa led three national campaigns focused on environmental sustainability as the Outreach Director at Center for a New American Dream. In the nascent days of social media, she launched the first online engagement strategies for New Dream and AINN. Prior to both, Hanaa spent time on Capitol Hill, created international support groups for rare diseases, and led a national educational campaign about Arabs and Muslims post-9/11.

Hanaa leveraged her extensive project management, coalition building, and grassroots engagement skills in a volunteer capacity as the chair of the Planned Parenthood of Metro Washington Young Professionals Board for four years. She also served on the board of the Association for Alternative Newsmedia, as the Membership Committee Chair of the Media Consortium, and as the Senior Advisor for Media Matters as well as American Bridge 21st Century. Hanaa regularly presents at conferences on topics including cross-platform collaboration, community engagement, fundraising in the media sphere, and creating impact through journalism. Her work has been featured in the Washington Post, Columbia Journalism Review, on MTV, in Feministing, and on countless blogs.

Hanaa received her undergraduate degree from Whitman College in Walla Walla, WA and her master’s degree from George Washington University in Washington, DC. She lives in DC with her family and their menagerie.

Kate Farrington

Director of Client Engagement

Kate is a strategic communicator and proven operations and project leader. She possesses extensive experience in relationship building, content creation and delivery, branding and messaging and strategic planning. She loves a good fundraiser, a challenge, wordsmithing and project plans.

Kate’s client focused approach is driven by impacting social change. She holds a BA in Psychology from Penn State University and a certificate in Nonprofit Management from Georgetown University. She is a mother, floral designer (for real), novice gardener and wine enthusiast grown in the Finger Lakes of NY.