GGS Webinar: Planning Your 2020 End of Year Digital Fundraising
Webinar: Planning Your 2020 End of Year Digital Fundraising
2020…What a year. In some ways, it feels like a blur and in some ways, it’s felt like a decade. But here we are, closing in on the last few months and thinking about (and hopefully, by now, planning) end-of-year fundraising campaigns. How is this year different? Well, let’s count the thousands of ways. We’ve been working with clients on our End Of Year Express service, and we want to share what we’ve learned and what we’re thinking about.
Let us talk you through your approach, message and tone, campaign structure, timeline, volume of emails and social media posts, adjusting goals and objectives, and applying creativity to think outside the box this year. We’ll also go over some of the basics, too, as a refresher.