Branding a Multi-Generational Movement

Dayenu turned to us to build their visual identity, website, and brand narrative as they prepared to launch as an organization.

Creating a brand identity for a broad coalition of American Jews across three age cohorts meant rooting our creativity in Dayenu's bold spirit, audacious dreams, and tireless dedication to building a better world.

We crafted a brand and content strategy to support Dayenu’s mission of pushing back against the devastation of climate change. Our resulting work included a logo inspired by Dayenu's inclusive focus and a website that is accessible to the organization’s full audience. Along the way, we incorporated input and buy-in from all stakeholders while managing the project's fast-paced timeline.