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Branding a Multi-Generational Movement

Dayenu organizes American Jews to confront the climate crisis with spiritual audacity and bold political action.

Goal

Dayenu turned to us to build their visual identity, website, and brand narrative as they prepared to launch as an organization.

Strategy

Creating a brand identity for a broad coalition of American Jews across three age cohorts meant rooting our creativity in Dayenu's bold spirit, audacious dreams, and tireless dedication to building a better world.

Result

Team GGS crafted a brand and content strategy to support Dayenu’s mission of pushing back against the devastation of climate change. Our resulting work included a logo inspired by Dayenu's inclusive focus and a website that is accessible to the organization’s full audience. Along the way, we incorporated input and buy-in from all stakeholders while managing the project's fast-paced timeline.
"The visual brand and website that Greater Good Strategy designed for us as we prepared to launch Dayenu has held up so well over time — I still look at it and love it! Not only was the work excellent, but the team was a delight to work with. In fact, we've kept GGS on retainer for technical website maintenance ever since our site launch."
Ilana Aisen, JPro CEO