Branding a Multi-Generational Movement

Dayenu organizes American Jews to confront the climate crisis with spiritual audacity and bold political action.


Dayenu turned to us to build their visual identity, website, and brand narrative as they prepared to launch as an organization.


Creating a brand identity for a broad coalition of American Jews across three age cohorts meant rooting our creativity in Dayenu's bold spirit, audacious dreams, and tireless dedication to building a better world.


We crafted a brand and content strategy to support Dayenu’s mission of pushing back against the devastation of climate change. Our resulting work included a logo inspired by Dayenu's inclusive focus and a website that is accessible to the organization’s full audience. Along the way, we incorporated input and buy-in from all stakeholders while managing the project's fast-paced timeline.

Rabbi Jennie Rosenn