A Brand Identity to Inspire Connection

JPro educates, inspires, and empowers professionals working in the Jewish community sector.


JPro needed a refreshed brand strategy and website to match the organization’s bold new chapter.


Rooting ourselves in JPro’s new organization priorities, Team GGS kicked off by developing clear audiences, constituent journeys, and organizational priorities for JPro’s next stage of marketing and fundraising. We then modernized their logo, iconography, and brand book to reflect their communities’s vibrancy, and finished with a joyful campaign to announce their changes to the world.


Their site now serves the needs of their audience, including improved searchability and load times. JPro inspires people to show up as their whole selves and join together to build something greater. Now their brand does too.
“Flattering quote from the client that highlights a big impact. This is also an opportunity to reinforce our ethos, personality, humanity.”
Person’s Name, Polaris