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A Brand Identity to Inspire Connection

JPro educates, inspires, and empowers professionals working in the Jewish community sector.

Goal

JPro needed a refreshed brand strategy and website to match the organization’s bold new chapter.

Strategy

Rooting ourselves in JPro’s new organization priorities, Team GGS kicked off by developing clear audiences, constituent journeys, and organizational priorities for JPro’s next stage of marketing and fundraising. We then modernized their logo, iconography, and brand book to reflect their communities vibrancy, and finished with a joyful campaign to announce their changes to the world.

Result

JPro's new and improved site now serves the needs of their audience, including improved searchability and load times. JPro inspires people to show up as their whole selves and join together to build something greater. Now their brand does, too.
"There are four headlines to every engagement
we've had with Greater Good Strategy:

1) The team is deeply creative.

2) They just understand us,
the way we work, and the people we work with.

3) Every member of the agency is all in to get things right and make sure we feel great about the collaboration.

4) We always feel like the top priority.

I learn so much from Emily and the entire crew at GGS.... and I can't wait for our next opportunity to team up with them."
Ilana Aisen, JPro CEO