A Brand Identity to Inspire Interconnectedness

JPro connects, educates, inspires and empowers professionals working in the Jewish community sector.


JPro needed a refreshed brand and brand strategy and a redesigned website to match the bold new chapter of their organization.


We started with the structure, developing clear audiences, their journeys, and organizational priorities for JPro's next stage of marketing and fundraising. We then modernized their logo, iconography, and brand book to reflect their community's vibrancy, and finished with a joyful campaign to announce their changes to the world.


Their site now serves the needs of their audience, including improved searchability and load times. JPro inspires people to show up as their whole selves and join together to build something greater. Now their brand does too.
“Flattering quote from the client that highlights a big impact. This is also an opportunity to reinforce our ethos, personality, humanity.”
Person’s Name, Polaris