The Forward | Greater Good Strategy

Goal

Like so many other independent news sites, the Forward needed a strategic partner to substantially increase digital fundraising through strengthened brand awareness and new donor acquisition.

Strategy

We built on the Forward's tried-and-true brand, leveraging the voices their audiences loved and were hungry to hear more from, and created a campaign with a healthy balance of donor stewardship and fundraising asks. We also streamlined their online donation process and implemented smart list segmentation, yielding more pathways for first-time donors and one- to three-figure gifts.

Result

Every dollar counts — and every dollar adds up. Compared to the previous year:

56%

increase in new donors

44%

increase in small-dollar donations

195%

increase in online gifts from small-dollar donors

email engagement

"We've chosen to partner with GGS year over year because we can depend on the agency to bring best practices, creative ideas, and effective strategies to the Forward's online fundraising work. What the data doesn't show is what it is like to really feel supported by a team of consultants -- and that is exactly what we get from Greater Good Strategy."

Lisa Lepson, the Forward VP of Development⁠

Funding Fiercely Independent Journalism

The Forward is the most widely-read Jewish newspaper in the world.

Goal

Strategy

Result

See more work that inspires action.