Goal
Like so many other independent news sites, The Forward needed a strategic partner to substantially increase digital fundraising through strengthened brand awareness and new donor acquisition.
Strategy
We built on The Forward's tried-and-true brand, leveraging the voices their audiences loved and were hungry to hear more from, and created a campaign with a healthy balance of donor stewardship and fundraising asks. We also streamlined their online donation process and implemented smart list segmentation, yielding more pathways for first-time donors and one-to-three-figure gifts.
Every Dollar Counts
We created more pathways for one-to-three-figure gifts and first-time donors, leading to a 44% increase in small-dollar donations.
And Every Dollar Adds Up
Making it more accessible to donate and honoring all gifts meant people also gave more, earning a 195%increase in online donations from small-dollar donors.
Brand Means Business
Focusing some of our efforts on increased brand awareness paid off in a 56% increase in new donors.
Readers Love Variety
We quadrupled engagement by diversifying email senders, featuring testimonials, and implementing smart segmentation.
