Funding Fiercely Independent Journalism

The Forward is the most widely-read Jewish newspaper in the world.


Like so many other independent news sites, The Forward needed a strategic partner to substantially increase End-of-Year fundraising through strengthened brand awareness and new donors.


We built on The Forward's strengths, leveraging the voices their audiences loved and were hungry to hear more from, and created a healthy balance of donor nurturing and asks through digital messaging.

Every Dollar Counts

We created more pathways for one-to-three-figure gifts and first-time donors, leading to a 44% increase in small-dollar donations.

And Every Dollar Adds Up

Making it more accessible to donate and honoring all gifts meant people also gave more, earning a 195%increase in online donations from small-dollar donors.

Brand Means Business

Focusing some of our efforts on increased brand awareness paid off in a 56% increase in new donors.

Readers Love Variety

We quadrupled engagement by diversifying email senders, featuring testimonials, and implementing smart segmentation.


increase in overall small-dollar donations
increase in total donors
increase in online donations from small-dollar donors
increase in fundraising email engagement
“We saw a 100% increase in new donors to The Forward while working with GGS — almost 2,000 new supporters.”
Lisa Lepson   - VP, Development⁠