Like so many other independent news sites, The Forward needed a strategic partner to substantially increase End-of-Year fundraising through strengthened brand awareness and new donors.
We built on The Forward's strengths, leveraging the voices their audiences loved and were hungry to hear more from, and created a healthy balance of donor nurturing and asks through digital messaging.
Every Dollar Counts
We created more pathways for one-to-three-figure gifts and first-time donors, leading to a 44% increase in small-dollar donations.
And Every Dollar Adds Up
Making it more accessible to donate and honoring all gifts meant people also gave more, earning a 195%increase in online donations from small-dollar donors.
Brand Means Business
Focusing some of our efforts on increased brand awareness paid off in a 56% increase in new donors.
Readers Love Variety
We quadrupled engagement by diversifying email senders, featuring testimonials, and implementing smart segmentation.