Funding Fiercely Independent Journalism

The Forward is the most widely-read Jewish newspaper in the world.


Like so many other independent news sites, The Forward needed a strategic partner to substantially increase digital fundraising through strengthened brand awareness and new donor acquisition.


We built on The Forward's tried-and-true brand, leveraging the voices their audiences loved and were hungry to hear more from, and created a campaign with a healthy balance of donor stewardship and fundraising asks. We also streamlined their online donation process and implemented smart list segmentation, yielding more pathways for first-time donors and one-to-three-figure gifts.

Every Dollar Counts

We created more pathways for one-to-three-figure gifts and first-time donors, leading to a 44% increase in small-dollar donations.

And Every Dollar Adds Up

Making it more accessible to donate and honoring all gifts meant people also gave more, earning a 195%increase in online donations from small-dollar donors.

Brand Means Business

Focusing some of our efforts on increased brand awareness paid off in a 56% increase in new donors.

Readers Love Variety

We quadrupled engagement by diversifying email senders, featuring testimonials, and implementing smart segmentation.


increase in new donors
increase in small-dollar donations
increase in online gifts from small-dollar donors
email engagement
“We saw a 100% increase in new donors to The Forward while working with GGS — almost 2,000 new supporters.”
Lisa Lepson, VP of Development⁠