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Funding Fiercely Independent Journalism

The Forward is the most widely-read Jewish newspaper in the world.

Goal

Like so many other independent news sites, The Forward needed a strategic partner to substantially increase End-of-Year fundraising through strengthened brand awareness and new donors.

Strategy

We built on The Forward's strengths, leveraging the voices their audiences loved and were hungry to hear more from, and created a healthy balance of donor nurturing and asks through digital messaging.

Every Dollar Counts

We created more pathways for one-to-three-figure gifts and first-time donors, leading to a 44% increase in small-dollar donations.

And Every Dollar Adds Up

Making it more accessible to donate and honoring all gifts meant people also gave more, earning a 195%increase in online donations from small-dollar donors.

Brand Means Business

Focusing some of our efforts on increased brand awareness paid off in a 56% increase in new donors.

Readers Love Variety

We quadrupled engagement by diversifying email senders, featuring testimonials, and implementing smart segmentation.

Result

44%
increase in overall small-dollar donations
56%
increase in total donors
195%
increase in online donations from small-dollar donors
400%
increase in fundraising email engagement
“We saw a 100% increase in new donors to The Forward while working with GGS — almost 2,000 new supporters.”
Lisa Lepson   - VP, Development⁠